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PROGRAMMING A WINNING CULTURE Jonas Bladt Hansen, Patrner, DSB Communication
SOME FACTS
550 000 customers each day
8500 employees
10 billlion DKK
OUR WORKFORCE
POPULAR WORKPLACES IN DK
253rd PLACE OUT OF 258
PUBLIC FOCUS
LOW CONFIDENCE
CONSEQUENCE
THE CONSEQUENCE OF LOW CONFIDENCE
FROM S-TRAIN TO
CLASSIC APPROACH
THE PROBLEM WITH THE CLASSIC APPROACH
”The greatest problem with communication is the illusion that it has been accomplished”
VIRAL & GAMIFIED APPROACH
A GOOD DEED
RECOGNITION
MORE GOOD DEEDS
+ =
MORE RECOGNITION
HIGHER JOB SATISFACTION & IMPROVED CUSTOMER SERVICE
+ =
A SIMPLE IDEA
Echo.it/stog
Fix a problem
Ideas from a customer Praise a colleague
From chaos to a kiss
CATEGORIES & REWARDS
Echo.it/stog
EXAMPLES
Helped a little girl with our new PDA
in a chaotic traffic situation
”Made a sign which helped customers find
the right bus”
”I dont want to watch at garbage in my train,
therefore I pick up the worst things at the end
station”
WHY IT WORKS
ØGE KENDSKAB
RESULTS S-TRAIN
POSITIVE CONTENT
ØGE KENDSKAB
RESULTS S-TRAIN
ACTIVE EMPLOYEES
ØGE KENDSKAB
RESULTS S-TRAIN
OF THE CONTENT GENERATED BY OUR SERVICE STAFF
POSITIVE MEDIA COVERAGE!
LAUNCHING IN DSB
GENLYD
HOW IT WORKS
INFORMAL KNOWLEDGE SHARING CONTINUES
I reunited a father with his son who was disappeared.
The most touching moment in my time in DSB.
We made a cleaning competition on the train. The best group received chocolate and a diploma.
INVOLVEMENT TEASER-CAMPAIGN LAUNCH
•80 Ambassadors pre test •Presentations (me)
•Poster Ad in internal media •Postcards handed out at a DSB movie event
UP & RUNNING
•Praising ”Posts of the Month” •Event categories •Photo events •Articles in internal media & Facebook
•Articles in internal media •Email notification
GENLYD
IMPLEMENTATION – DSB
COMMUNICATING BEST PRACTICES
We made a cleaning competition on the train. The
best group received chocolate and a diploma.
EMPLOYER BRANDING
Indlæg på Genlyd 13/3 2013 12 likes 7 Comments
Article on DSBs Intranet 14/3 2013 >1000 hits the first week
Post on our DSB site on Facebook 15/3 2013 47 likes and spread to > 5000 users
GENLYD abc.dsb (our Intranet)
STRENGTHENING THE TEAM SPIRIT
ACTIVITY
> 600
> 2700
> 400
> 2000
THE EVOLUTION OF GENLYD
GENLYD 1.0
Leaderboards
Single sign on
Quiz battles
Personal goals
Recommend posts
Challenges
Sub categories
Progress bar
SIMPLE COMPLEX
APP Instagram integration
PLANNING VS REALITY
PREPARED FOR IDC DENMARK 2012. ALL RIGHTS SU
THANK YOU
DSB
JONAS BLADT HANSEN KOMMUNIKATIONSPARTNER DSB [email protected]> twitter: @bladt77
