Professional Writing White Papers

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<ul><li><p>White Papers</p><p> About white papers. The importance of document design. Structured authoring. Writing your white paper.</p><p>1 2015 Karen Thompson Department of English University of Idaho</p><p>English 202: Intro to Professional Writing</p></li><li><p>Social or Political Focus</p><p> The term white paper was originally used to describe a report that states the social or political position of an organization. </p><p>2</p></li><li><p>IT Marketing Focus Sometimes a white paper is a marketing </p><p>document aimed at selling a certain technology or products. </p><p>3</p></li><li><p>Technical or ResearchWhite Papers</p><p> At other times, a white paper presents the results scientific research or findings from a usability test of a product(s).</p><p>4</p></li><li><p>White Papers Can Be</p><p> Written for internal audiences coworkers, project managers, high-level decision makers.</p><p>OR Written for external audiences clients or </p><p>customers.</p><p> In both cases, document design is important.</p><p>5</p></li><li><p>Writing the White Paper</p><p>6</p></li><li><p>Focus on Audience and Purpose You are writing to college-age students interested in the </p><p>field of professional writing or another career.</p><p> Think of your purpose as preparing a white paper to be read at the Career Center, so another audience to consider would be the directors of this center.</p><p> Imagine they have hired you to create this document.</p><p> Adhere to UI style guidelines in the use typography, color, and design elements to enhance the look and feel of your white paper.</p><p>7</p></li><li><p>Your paper will need:</p><p> Title page</p><p> Table of Contents page</p><p> Introduction</p><p> Methodology</p><p> Results/Discussion </p><p> Conclusion</p><p> Works Cited or Bibliography </p><p>8</p><p>Thesearenotseparatepages,souseheadingstoidentifyeachmajorsectionandheadings/subheadingswithineachtoorganizeinformation.</p><p>ReviewandapplyoneormoreorganizingpatternsfromthelectureonArrangementfromproject1(Ivereposteditontheproject2page).</p></li><li><p>Title Page: Poor Design Choices</p><p>9</p><p>Colorchoicesanddesignelementsconveymeaning.</p><p>Clearly,thesearenotthebestrhetoricaldesignchoices.</p></li><li><p>Title Page: Improved Design Choices</p><p>10</p><p>Theserhetoricaldesignchoicesmatchthepurposeofthewhitepaper.</p><p>Whendesigningyourtitlepage,becertainthedesignsupportsyourpurpose.</p></li><li><p>Word: Title Page Tip</p><p> If you change the background color of the title page (or any page) in Word, that background color will be in all pages. </p><p> To avoid that problem, use a text box, and stretch it the width and length of your cover page. </p><p> NOTE: there are other solutions to that problem.</p><p>11</p></li><li><p>Introduction Start with a purpose statement that includes the career </p><p>option you chose.</p><p>Example: This white paper presents information and employment </p><p>projections for those interested in pursuing a career in technical writing. </p><p> Add a forecasting statement at the end of the purpose statement that names the sections that follow (these are the topic areas or focus of your investigation).Example: The sections that follow explain what technical writers do, how </p><p>much they earn</p><p>12</p></li><li><p>Table of Contents</p><p> You may create the table of contents manually.</p><p>OR</p><p> Use the automatic table of contents feature in Word.</p><p> The table of contents needs to be balanced on the page.</p><p>13</p></li><li><p>Methodology</p><p> State how data was gathered using a research dossier notebook (s) created in the tool Evernote.</p><p> Explain the system you used to clip information. This can be done by simply saying how you looked for X information first, then Y information etc.</p><p>What you are trying to do here is demonstrate your methodology was designed and not just done without a plan in mind for how to gather the data.</p><p>14</p></li><li><p>Results/Discussion</p><p> In the body of your paper, organize your research findings on all topic areas by applying one or more strategies or patterns from the lecture on arrangement. </p><p> Use at least headings/subheadings within each of the major sections (introduction, methodology, results/discussion, conclusion, and bibliography).</p><p> Incorporate comparisons of data at the national, state, and one other state level. </p><p>15</p></li><li><p>Graphics The required comparisons should include graphically representing </p><p>this data by choosing the most appropriate format that conveys the significance of this data: Pie chart Bart chart (vertical or horizontal) Line graph Scatter plot Data Map</p><p> All graphics should be made by you.</p><p> Graphics should be labeled (i.e. Figure 1 etc.), captioned, referred to in the text by the label, and text should be wrapped (see software tutorials for help with text wrapping).</p><p>16</p></li><li><p>Conclusion</p><p> Conclude the white paper on a forward looking note. By directing readers to services the UI Career Center offers.</p><p>17</p></li><li><p>Works Cited or Bibliography Its important that you cite sources in your white paper. </p><p> Use any standard documentation style and refer to the lecture on Citing Sources for help.</p><p> I recommend using an endnote system, but its your choice.</p><p> The last page will be a Works Cited or Bibliography depending on the documentation style you use.</p><p> The next few slides show an example of how to do an endnote in-text citation with a corresponding entry in the bibliography or works cited page.</p><p>18</p></li><li><p>Example: Endnote Citation Style</p><p>19</p><p>Inthisexample,IllbequotingfromthispageintheOccupationalHandbook,andIwillneedtograbthiscitationformyWorksCitedpage.AndIneedtouseanin-textcitationwithquotesaroundtextItakedirectlyfromthispage.</p></li><li><p>For my in-text citation, I will need toadd a superscript number after the quote.</p><p>The annual median wage for technical writers was $70,240 in May 2015.1 </p><p>20</p><p>Itsokaytoputthesuperscriptattheendofaparagraphratherthanaftereachquote,andifyouquotefromthesamepageinanotherparagraph,usethesamesuperscriptnumber.</p></li><li><p>21</p><p>Now,Ijustneedtograbthebibliographyinformationandcut/pasteintomyWorksCitedpage.</p></li><li><p>I will use the corresponding superscript number next to the bibliography information Im cutting and pasting.</p><p>Works Cited</p><p>1. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Technical Writers, on the Internet at http://www.bls.gov/ooh/media-and-communication/technical-writers.htm (visited September 30, 2016).</p><p>22</p><p>Thereisnoneedtorepeatthebibliographyinformationforapageyouquotefrommorethanonceinyourpaper,butwhenyouquotefromanotherpage,youwouldneedtousethenextsequentialsuperscriptnumber(inthiscase2)andgrabthatpagescitationinformationforyourWorksCitedpage.</p></li></ul>