The name ‘Paramount’ suggests a high level of quality and importance. Another connotation of importance and class is the style of writing it’s written in. The 22 stars around the outside also connote class and high integrity. The mountain in the background is a figure of power and strength, which connotes pride in the company.

The logo itself is in solid gold, which suggests importance and high quality. This connotes strength and high standards. The logo is surrounded by large and expansive buildings which connotes a large amount of wealth and ambition. The spotlights on the outside are illuminating the logo, telling the audience where to look, which also connotes importance.