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Final PresentationBy Jai Sandhu
So, What Does Venmo do?
Send & Receive Money Securely
Make business purchases
Pay using your Bank account, debitor credit card
Quickly Transfer money to your Bank Account
Share your activities & react to yourfriend’s activities
What Products does Venmo have?
iOS App Android App Web App
And How Does Venmo work?
Download App & Sign-up with Email or Facebook
Link Bank Account or Credit\Debit Card
Search & Add People Pay or Request Money
Core Value
Make Venmo the Easiest way to exchange money with Friends & Businesses
What’s a User Persona for Venmo?
20 year old
College Sophomore
Works part-time
Very particular about Personal finance
Likes to settle debts ASAPLives with 3 other roommates
Share household items\grocery shopping duties with roommates
Loves eating out with Friends
Jenna - “The petty debt collector”
How does Jenna use Venmo?Goes for Brunch with
FriendsPays Check for the
tableSends Venmo Request
to Each Friend
What are Jenna’s pain points?
● She has to create multiple requests. 1 per person in the group.
● She has to calculate each person’s share
Are there other Jennas Out there?According to Data released by Venmo on World Emoji Day 2016,
30% of all Venmo transaction include Emojis.
How do we eliminate the pain point?
Split
Feature
Split Feature to eliminate Jenna’s pain point
Existing Request or Pay Screen
New Split Screen
Split Feature to eliminate Jenna’s pain point
Split Feature to eliminate Jenna’s pain point
Why build the Split Feature?
Solves a pain point for Users like Jenna
Aligns with Venmo’s core value of “Making it easier to exchange money”
Low cost of development (Venmo already have a Split feature for business payments made)
Competitive edge
How do we Measure Success?
Total # of transactions
# of users of Split feature # of Existing Request type created per user
# of Existing Request type created per user of Split feature
How do We Launch?
Pre-Launch Launch Post-Launch
● Distribute build to internal users● Create marketing assets● Communicate to internal stakeholders● Get legal clearance● Submit apps for approval
● Make sure testing is completed● Make sure analytics tracking is added● Deploy\Release products● Publish Blog Posts● Press Release
● Social Media Promotion● Monitor Key Metrics● Iterate
Summary - A Happier JennaPays checks for groups
more
Request money easily from entire group at once
Thank You