High Level GDDJune 2016

V.0.0 Marlin Sugama

Change TrackerDate Version Change By Remarks

11 Jul 2016 0.0 Created MS

12-18 Jul 2016 0.0 Add content MS

19 Jul 2016 0.1 Add success story MS IG requests

20 Jul 2016 0.2 Change title MS IG requests

SummaryProduct Title Development

CostInternal Labor

CostOutsourcing

CostTesting Fee Release

ScheduleHarmoni Jukebox 12,000 10,000 0 2,000 TBDHarmoni ABC 8,000 4,000 2,000 2,000 Aug 2016Harmoni Shorts (2)

5,000 4,000 1,000 0 Aug 2016

Harmoni 123 8,000 4,000 2,000 2,000 Nov 2016Harmoni Shorts (2)

5,000 4,000 1,000 0 Aug 2016

Development Schedule and DeliverablesDev Stage Due

DateTechnical Deliverables Content Deliverables Assumptions

Harmoni Jukebox- Alpha

May 2016 Main features working properly • Game flow• Play song • Auto-play

Harmoni Jukebox- Beta

June 2016 Additional features working properly

• Shop• Parental lock• Social media sharing

Harmoni Jukebox- Release

??? All features working and testedFeedback from “value potion”

Harmoni ABC- Alpha July 2016 Main features working properly • Game flow• All alphabets and all animals

asset done• Auto-play• 4 mini games (letter, animals,

puzzle, make-a-word)• Temporary BGM, SFX and VO

Harmoni ABC- Beta Aug 2016 Added outsourcing result • Sound and music implemented BGM, SFX and VO are outsource to a third party

Harmoni ABC- Release

Aug 2016 Tested

Harmoni Short 1 Aug 2016Harmoni Short 2 Aug 2016

Application Development Road Map

Harmoni Karaoke

Harmoni Jukebox

Harmoni ABC

Harmoni 123

Harmoni Shorts

Children Karaoke App

Early Learning Educational App Series Coding

Occupations

Kids Practical Learning

Harmoni Flash Card

Title Harmoni Series (Jukebox, ABC, 123)Genre Children Educational ApplicationPlatform Apple

Target OS: iOS 6.0 and upDevice: iPhone 4- iPhone 6S

iPad 2AndroidTarget OS: Android 4.1 and upMinimum Requirements Memory RAM 512MB

Space 1024MBLanguage: Primary: Bahasa Indonesia

Secondary: EnglishScreen Ratio Safe frame 4:3 – Optimum frame 16:9File Size ???Pricing Free and Premium

Content Summary

Project MembersProducers:Indra GunawanPaul Amidjojo

Designer:Marlin Sugama

Programmer:Michael Desmond

Artists:Ricky BTRobert Tan

Producers:Anton Budiono

Designer:Henry Darmawan

Programmer:Irnanto Krisnandi

Artists:Ricky BTMarrisa Anastasia

ABCJukebox

Producers:Indra GunawanPaul Amidjojo

Designer:Marlin Sugama

Programmer:Michael Desmond

Artists:Ricky BTRobert Tan

123

Producers:Indra GunawanPaul Amidjojo

Writer:Marlin SugamaVito Budiman

Character Design:Ricky BT

Shorts

3D Artists:Denny WijayaMarshellina MonicaValensia Irene

Animator:Alexander Rei

Render and Composition:Jovian Gozali

ApplicationExplanation

Application ConceptTAGLINE: (choose between alts)

“Where learning begins”“Your children’s learning, starts here”

SUMMARY:• Harmoni is a series of educational applications for children 2-5 y.o• Each application teach children an early learning subject such as: singing, numbers, alphabet and shapes. • Harmoni comes with engaging and cute characters, allowing children to enjoy the learning process while playing • All applications is developed especially for targeted group age, allowing parents to assist and play with the

children OR let the children experience the auto-play as digital nanny.

IN-APPS PURCHASE:• Free-mium• Ads and video ads

REFERRAL SYSTEM:• Social media connect and sharing

Harmoni Jukebox

Application ConceptDESCRIPTION:Harmoni Jukebox is a sing-a-long application, with collection of Indonesian traditional folk song, Indonesian children song, and English children songs.

APPS PURPOSE:Igniting toddler curiosity through songs and cute engaging characters- attracting them to practice speech articulation and sense of rhythm.

Application ConceptFEATURES:1. Sing Along- Harmoni play children song videos with cute animated characters and dynamic sub-title

on screen- attracting toddlers to sing-a-long. Harmoni video players comes with interactive time-bar, where user can choose where they want the video to play or stop.

2. Play All- For toddlers Harmoni comes with an auto-play all feature. A button that allow user to loop all the songs in their library.

3. Add to Fave- find and keep user’s favorite song.4. Play All Fav Song- loop all songs from user’s favorite songs library.5. Screen Lock- once the screen-lock is activated, all touch screen controller are off, until the button is

switched back on.6. Social Media Connect- Facebook auto-connect7. Background Music- All Harmoni’s songs are re-arranged by the developer team, to be more

interesting for toddlers. 8. Other Harmoni Apps connect- user has an option of buying full features ads free Harmoni Jukebox.

Splash Screen1. Publisher Logo2. Developer Logo3. Harmoni Logo

Main Menu

Video

Shop Credit1. Song selection

(filters tab: favorite, folk, Bahasa, English)

2. Pick and play song

3. Credit /Sharing

No

YesFB

Twitter

Sharing?

user socmed login

Thank you(+1 free song)

Success?Yes

Notification

Parental Lock

Open?

Notification

Yes

No

NoNotification

Functions: 1. Pause/Stop?2. Auto-play

lock/unlock

UI Flow- Harmoni Jukeboxstart

UI Wireframe - Harmoni Jukebox

Harmoni ABC

Application ConceptDESCRIPTION:Harmoni ABC is an early learning- reading mobile application for toddler

APPS PURPOSE:Introducing alphabets and brief how-to use them to toddler, through ABC song and

Application ConceptFEATURES:1. Main Game- a playful feature where user can choose an alphabet and after a moment it will turned to an

animal with a name started with the alphabet chosen.2. Mini Games- there are 4 (four) mini-games beside the main applications that user can play around with.

a. Letter game- choose a letter pronounced from six options provided, when user choose the right letter, it will turn to the animal with the name started with chosen alphabet. If user choose the wrong letter, it will turn to a ball.

b. Animal game- choose an animal pronounced from six options provided, when choose user the right animal, it will turn to starting alphabet of the animal’s name. If user choose the wrong animal, it will turn to a ball.

c. Funny words- a simple typing game, where user can type up anything from their name to any words. Each letter will then processed to turn to animals.

d. Puzzle – a 3 x 3 puzzle grid of chosen animal. Solving a puzzle will open another puzzle, until user has whole collection of all animals in Harmoni ABC.

3. Auto-play – automatically loop play the Main Game with an ABC song4. Song or narrative- user can choose between listening to ABC song or narrative pronunciation of letters and

animal names followed by the animal sound. 5. Social Media Connect- Facebook auto-connect

UI Flow- Harmoni ABCSplash Screen

1. Publisher Logo2. Developer Logo3. Game Logo

Main Menu

1. Main Game 2. Games3. Auto-play4. Setting

Main Game

1. Game Area2. Toggle ABC

song or narrative with SFX

3. Restart4. Back

Game Selection1. Letters2. Animals3. Funny Words4. Puzzles5. Back

Letter Game 1 Letter Game 2 Letter Game 3

Animal Game 1 Animal Game 2 Animal Game 3

Funny Words 1

Result

Funny Words 2

Result

Funny Words 3

Result

Puzzle Selection Puzzle Game

Result

1. Back1. Back

1. Back 1. Back 1. Back

1. Back 1. Back 1. Back

1. Back 1. Back 1. Back

Bad word check

Bad word check

Bad word check

Yes

No

Yes Yes

No No

Auto-back

Auto-back

Auto-back

Auto-back

start

CreditAuto-back

UI Wireframe - Harmoni ABC

[TITLE]Games

Auto-Play

Setting

ABC Button Area

Toggle Control

Display Area

Letter 1 Letter 2 Letter 3

Letter 4 Letter 5 Letter 6

Animal 1 Animal 2 Animal 3

Animal 4 Animal 5 Animal 6

Type Box

Keyboard

Type your name or any words:

Display AreaLetters turn to Animals

Letter Animal FunnyWords Puzzle

Puzzle 1

Puzzle 5

Puzzle 2

Puzzle 6

Puzzle 3

Puzzle 7

Puzzle 4

Puzzle 8

Minigames

Letter Animal

Typing

Puzzle

Main Screens

Art Assets

Characters- Harmoni Jukebox

UI Mock UpSplash screen

Shop and Parental Lock

Splash Screen1. Publisher Logo2. Developer Logo3. Harmoni Logo

Main Menu

Video

Shop Credit1. Song selection

(filters tab: favorite, folk, Bahasa, English)

2. Pick and play song

3. Credit /Sharing

No

YesFB

Twitter

Sharing?

user socmed login

Thank you(+1 free song)

Success?Yes

Notification

Parental Lock

Open?

Notification

Yes

No

NoNotification

Functions: 1. Pause/Stop?2. Auto-play

lock/unlock

Monetization- Harmoni Jukeboxstart

m

M

M

A video ad will play after each songPop-up notification include offer to buy the full version

m

M Monetization

Motivation to buy

m

m

M

Pop-up notification include offer to buy the full version

Limited choice of song

Buy songs/Buy full version

Characters- Harmoni ABC

UI Mock Up- Harmoni ABCSplash screen

Monetization- Harmoni ABC m

M Monetization

Motivation to buy

Splash Screen

1. Publisher Logo2. Developer Logo3. Game Logo

Main Menu

1. Main Game 2. Games3. Auto-play4. Setting

Main Game

1. Game Area2. Toggle ABC

song or narrative with SFX

3. Restart4. Back

Game Selection1. Letters2. Animals3. Funny Words4. Puzzles5. Back

Letter Game 1 Letter Game 2 Letter Game 3

Animal Game 1 Animal Game 2 Animal Game 3

Funny Words 1

Result

Funny Words 2

Result

Funny Words 3

Result

Puzzle Selection Puzzle Game

Result

1. Back1. Back

1. Back 1. Back 1. Back

1. Back 1. Back 1. Back

1. Back 1. Back 1. Back

Bad word check

Bad word check

Bad word check

Yes

No

Yes Yes

No No

Auto-back

Auto-back

Auto-back

Auto-back

start

CreditAuto-back

m

m

m

m

mm M Apps Store/Google Play for full version

**Harmoni ABC initially planned to premium app, this chart show IF the app is going to be monetized as freemium

Marketing Plan

Marketing Tagline“Cute and engaging characters to enrich your children learning

process”

• Other educational application for children focused so much on the learning and missing the fun part of the learning process

• Harmoni application series, prioritized children fun and happy experience while interacting with the apps hence nurturing children curiosity to know something new

Target AudienceChildren 3-5 y.oPrimary

Target

Toddlers 1-2 y.oSecondar

yTarget

Family with working parents usually have limited time to spend with their little ones, when they do, its often not productive in terms of nurturing the children’s curiosity or learning process. Harmoni apps mediate and treasure each family moments to be meaningful.

Harmoni provide auto-play mode which act as digital nanny for younger audience to allow some time off for parents.

Marketing StrategyHarmoni applications planned to be released as series, flooding the apps market with Harmoni title to achieve:1. SEO2. Generate multiple revenue stream from different small apps3. Established Harmoni name as early learning educational apps and children IP from

Indonesia4. Increase market share in children educational apps5. Additional brand value to every Harmoni app release to the market

Marketing Strategy

Online:1. Harmoni website as a hub to information about Harmoni 2. Social media activation using comic and short 3D animation, and sharing media for users3. Online shop for Harmoni merchandise

Offline1. Pop-up stores at events for activation2. Collaboration with other merchant/brand, e.g: using Harmoni characters for Happy Meal

Main Strategy:1. Release the app as series instead of single standing title2. Develop market engagement to the product by developing Harmoni as an IP instead of

just an apps (each release will be accompany by derivative products- comic, short animation, merchandise)

ASEAN

Multiple Countries

Mobile Apps

Comic

Simple Comic Strip

Items

Cute Pop-Up Shop

Cute Chars

Universal Characters from Indonesia

ShortsNew established local IP

Collabo-ration

Kids Meal

Online Marketing Review Target

Marketing ChannelsItem Channels Branding Downloads Viral Retention Awareness Information Monetization

1 Website x x x2 Mobile Ads x x x3 Facebook x x x x4 Twitter x x x x5 Youtube x x6 Review Sites x x x x x7 Forums x x8 Web Ads x x x9 Press Release x x x

10 SEO x11 Wiki x x12 In App Mkt x x x

Success Reference- Hey Clay

https://www.kirkusreviews.com/book-reviews/jutiful-ltd/talking-abc/

http://appsplayground.com/2013/06/03/talking-abc-review-iphone-ipad/

http://theimum.com/2016/01/talking-abc-by-hey-clay-review/

http://www.smartappsforkids.com/2016/01/talking-abc-has-been-updated-and-its-still-a-top-pick-also-for-a-limited-time-download-the-french-ve.html

Apps Play Ground

Kirkus Review

The iMum Smart Apps for Kids

Success Reference- Hey ClayAvailable in Multiple Languages App Annie

Success Reference- Twin Bears Japan Started from story book in early 2000

Tiny Twin Bears now has:1. 2014- Regular 30 minutes TV show on NHK

Networks2. 2014-2015 More than 200 mobile apps 3. 2015- Dedicated store on Character Street4. Loads of merchandise (please see next slide)

Success Reference- Twin Bears Japan

Success Reference- PinkFong

Success Reference- PinkFonghttp://platum.kr/archives/40311 http://platum.kr/archives/53189

http://www.smartstudy.co.kr/press_release/