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part of the marketing mix and 5 p's
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Product Decisions (Part of the Marketing Mix)
Presented by Lindsey Fair
Total Product Concept
Product
Packaging
Branding
Promise
Product Mix
Product Line (width vs depth)
Consumer Goods
1. Determining the brand name and designing the brand logo.
2. Designing the package and determining what information goes on the
label.3. Designing the actual product if a durable good.
Business Life Cycle
Product Life Cycle DecisionsAttract New Markets
Alter Product (Improvements)Introduce New Product Lines (Line Extensions)Change Other Marketing Mix Elements
