Key questions to tackle a text:

• What is the text doing to you?• How is it doing it?• Why is it doing it?

L.O: to apply our knowledge of print key concepts to an unseen

textual analysis

Must apply the key concepts to an unseen text using correct terminology where relevant.Should evaluate and consider the impact of media texts upon audiences. Could compare analysis of media texts across different platforms.

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xdeJthlmeikuLM&tbnid=vOGB6T2SeU141M:&ved=0CAUQjRw&url=http://www.juliendys.com/pub-eng.html&ei=jVYoUpEEqJXQBazsgdAL&bvm=bv.51773540,d.d2k&psig=AFQjCNFPKXiblvilzeqnJLNDVtBM7_nY4A&ust=1378461650308236

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8k9f1yZ2moYQaM&tbnid=d8Pwy-ei8zeSnM:&ved=0CAUQjRw&url=http://www.penelopeironstone.com/AIDSlecture.htm&ei=I-wqUqrBMIul0wXev4DgBQ&bvm=bv.51773540,d.d2k&psig=AFQjCNF9n4saSqddC3MMWhYl1tEPPsnMjg&ust=1378631061535769

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=u0GpC4v8XD3EiM&tbnid=FOzOiV6xuAo93M:&ved=0CAUQjRw&url=http://perezhilton.com/tag/scandalous/?only_show%3Dcocoperez&ei=uesqUu3zHYjB0gWI6IGQAg&bvm=bv.51773540,d.d2k&psig=AFQjCNF3ADfhLOwR9AyBy869P29X4d2yMg&ust=1378630912701560

http://www.photoguides.net/wp-content/uploads/2012/05/photoguides-united-benetton-kisses-ad.jpg

Audience• Who is the main audience? Characteristics – demographic,

psychographic, behavioural.• What is the appeal? What does it offer the audience? (i.e. Uses and

Gratifications)• What position does it put the audience in? Empowered? Subordinate?• What is the unique selling point?

Codes and conventions• What genre does text belong to? Genre indicators.• Key techniques to convey meaning or appeal to the audience?• Mise-en-scene• Editing• Camera work and focus• Narrative arcs, themes and patterns• Intertextuality• Semiology - imagery and connotation

How are print codes and conventions used to shock and scare the

audience?

How are print codes and conventions used to shock and scare the audience in this NHS

advert?

Key concepts

What can you remember about the key concepts in media?

AudienceCodes and conventions

Write 3 things you remember on post-it notes and add to the board.