Primary Research

ReflectionsName: Imani Ayimba-GoldingCandidate Number: 1012Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Questionnaire Results

Question 1

70%

20%10%

What is your age?14-18 19-25 26+

This connotes I asked mainly 14-18 years olds because they are the age group in which I have most access to and who are interested in what I was researching.

Question 2

20%

80%

What would you expect to pay for a HipHop R&B or Pop magazine?

£1-£2 £3-£4 £5+

This connotes that no one I asked is willing to pay over £5. The majority would be willing to pay between £3 and £4, with 20% expecting to pay £1-£2.

Question 3

28%

14%42%

17%

How often would you be willing to buy a magazine?

Never Once a Year Once a Month Every Week

These results denotes that the majority of the people that I asked, would be willing to buy a magazine once a month. 28% said they would never be willing to buy a magazine. 17% said that every week and 14% would be willing to once a year.

Question 4

Is ‘star appeal’ important in helping to sell a magazine? If so why?

Responses 50/50

Yes- it draws attention to the cover.No- I just read the magazine I don’t take notice.No-It doesn't’t bother me.Yes-it makes you look twice.Yes-attracts fans.

Overall this question connotes that ‘star appeal’ (Richard Dyer) on a magazine has a 50/50 outcome. For some people seeing their favourite artist on the front of the magazine is important and draws them in, but for others this is not the case.

Question 5

50%

20%

20% 10%

What do you think the most important el-ement of a magazine is?

Pictures ReveiwsArticles NewsFashion and Lifestyle Blogs

These results connotes that half the people questioned said that pictures are the most important element of a magazine. News had no votes and both fashion and lifestyle blogs and articles received 20% of the votes each.

Question 6

100%

What do expect to see on the front of a music magazine?

Pictures Information Text

This connotes that 100% of the votes denote that people expect to see pictures on the front of a magazine.

Question 7

60%

40%

Do you prefer pictures or writing in a magazine?

Pictures Writing Both

These results connote that 60% of people prefer pictures on the front of a magazine and 40% of people would prefer both pictures and writing. No one voted for just writing.

Question 8

30%

70%

How many pages do you expect a weekly magazine to have?

0-30 31-50 51+

From this I can conclude that 70% of people expect a weekly magazine to have 31-50 pages and 70% expect a weekly magazine to have 31-50 pages. No one expected it to have less than 30 pages.

Question 9

40%

50%

10%

What genre do you prefer?Hip Hop R&B Pop

This connotes that from the people I asked half of them said they prefer R&B to Hip Hop or Pop. 10% voted Pop and the other 40% Hip Hop.

Question 10

10%

90%

Would you prefer to read online or have a hard copy?

Online Hard Copy

Out of the 10 people that answered this questionnaire only one person said they would rather read online than have a hard copy.

Questionnaire evidence

Student filling in a questionnaire.

Survey Monkey