Presented at the National Association of Colleges & Employers national conference in June 2014. Findings of a 2013 nationwide survey of career centers regarding use of social media to educate and engage students. Learn about growth in social media activity, engagement across multiple platforms, plus strategy, management and planning models. Also, the most effective tools and tactics, and best practices for engaging students, employers, alumni, campus partners and the media.
Citation preview
1. Sowhats changed since 2011?
2. Whats the next big idea?
3. Are we racing to jump onto the next hot platform?
4. A 1 3 4 1 No Growth 4 career centers 3 Moderate Growth 4 36
career centers Total survey responses = 96; n = 90 career centers
Survey conducted by Evangeline Kubu, Princeton University Career
Services
5. 0% 20% 40% 60% 80% 100% Facebook Total survey responses =
96; n = 90 career centers Survey conducted by Evangeline Kubu,
Princeton University Career Services 90% 90% 50% 11% 10% 10%
6. American University Engagement & Cross-promotion with
Campus Partners
7. DePaul University Establish Thought-Leadership
8. 1-5 hours 6-10 hours 11-15 hours 16-20 hours 26-30 hours
21-25 hours 36-40 hours More then 40 hours Less than 1 hour 4.4% 0%
10% 20% 30% 40% 50% 31-35 hours Total survey responses = 96; n = 90
career centers Survey conducted by Evangeline Kubu, Princeton
University Career Services 44.4% 26.7% 6.7% 7.7% 2.2% 4.4% 1.1%
2.2%
9. 0% 20% 40% 60% 80% Student workers or interns manage Total
survey responses = 96; n = 90 career centers Survey conducted by
Evangeline Kubu, Princeton University Career Services 44.4% 25.5%
9% 9% 6.7% 5.5%
10. Columbia University Cross-functional team approach for
LinkedIn
11. None 0% 20% 40% 60% 80% Total survey responses = 96; n = 90
career centers Survey conducted by Evangeline Kubu, Princeton
University Career Services 74.4% 74.4% 6.7% 3.3% 7.7%
12. Total survey responses = 96; n = 90 career centers Survey
conducted by Evangeline Kubu, Princeton University Career Services
Does Your Career Center Have A Formal Strategy for no 57% no 36%
yes 64% yes 43%
13. Total survey responses = 96; n = 90 career centers Survey
conducted by Evangeline Kubu, Princeton University Career Services
How Are You Engaging with Employers? 0% 60% 26.7% 15.5% 11.1% 10%
71.1% 70%
14. Engaging Employers using Prezi & Screenr University of
North Carolina at Chapel Hill 2014 Technology Excellence Award
15. Total survey responses = 96; n = 90 career centers Survey
conducted by Evangeline Kubu, Princeton University Career Services
Does Your Career Center Have Formal Goals for Social Media? Goals
for Social Media yes 63% no 37% Increase Followers Increase
Engagement Expand Content & Techniques Other* Increase Overall
Visibility 0% 5% 10% 15% 20% 25% 30% 18% 16% 9% 5% 4% 27% 9%
16. Best Practices Tag Cloud
17. Total survey responses = 96; n = 90 career centers Survey
conducted by Evangeline Kubu, Princeton University Career Services
Rate Your Career Centers Level of Engagement 0% 10% 20% 30% 40% 50%
Facebook LinkedIn Various/Not Measured Integrated Job
Board/Blog/Other Highest Level of Follower Engagement 1% No
Engagement 6% Engagement 76% Slight Engagement 18% Moderate
Engagement 42.2% 27.8% 16.6% 4.4% 2.2% 2.2% 2.2% 1.1% 1.1% Weekly
engagement across all platforms = comments, likes, shares,
retweets, direct messages, repins, etc. 0 = No 1-20 = Slight 20-40
= Moderate 40+ = Significant
18. Total survey responses = 96; n = 90 career centers Survey
conducted by Evangeline Kubu, Princeton University Career Services
0% 20% 40% 60% Other* 54.4% 44.4% 36.4% 32.2% 12.2% 7%
19. University of Arizona Policies and Guidelines for Social
Media
20. Total survey responses = 96; n = 90 career centers Survey
conducted by Evangeline Kubu, Princeton University Career Services
yes 53%no 21% unknown 20%
21. Social Media Successes Total survey responses = 96; n = 90
career centers Survey conducted by Evangeline Kubu, Princeton
University Career Services 20% 13% New Content 11% Social/Editorial
Planning 9% Gaming 9% Hashtags 9% New Channels 9% 7% 7%
Tweetchats/Hangouts
22. Engaging Students using Gamification: University of
Maryland
23. Engaging Students with Student & Alumni Success Stories
University of Florida
24. Engaging Students with Student & Alumni Success Stories
University of Washington
25. Engaging Students using Student Bloggers Northwesterns
Summer Intern Blog Series
26. Engaging Alumni & Students: Whats it like to be a
working ORANGE? @SyracuseU alumni share details of their work days
and answer questions Syracuse University 2014 Technology Excellence
Award Finalist
27. Engaging Alumni & Students via LinkedIn groups
Villanova University
28. Engaging Employers & Students with Tweetchats Bucknell
University
29. Engaging Employers/Alumni & Students with Hangouts
DePaul University
30. Engaging the Media: Package Your Story Princeton
University
31. Thank You to the Schools that Participated in the Survey!
American University Babson College Ball State University Baruch
College, Zicklin School of Business Belmont University Boston
College Boston University Bowling Green State University Brandeis
University Broadview University Brown University Bryant University
Bucknell University California University of Pennsylvania Case
Western Reserve University School of Law College of Charleston
College of DuPage College of William and Mary Columbia University
CUNY School of Professional Studies DePaul University Drexel
University, LeBow College of Business Duke University East
Stroudsburg University Fashion Institute of Technology Franklin
& Marshall College Furman University George Washington
University Georgetown University Harper College Immaculata
University John Carroll University Kalamazoo College Lafayette
College Lehigh University Lesley University Macalester College
Middlebury College Middlesex County College Massachusetts Institute
of Technology New York Institute of Technology Northeastern
University Northwestern University New York University Penn State
University Queens University of Charlotte Quinsigamond Community
College Rutgers University Saint Joseph's University Simon Fraser
University, Beedie School of Business St. John's University
Stanford University Swarthmore College Syracuse University The
Chicago School of Professional Psychology The University of the
Arts University of North Carolina, Asheville University of North
Carolina, Chapel Hill University of North Carolina, Wilmington
University of California, Berkeley University of California, Irvine
University of Chicago University of Dayton University of Detroit,
Mercy University of Kansas University of Maryland, College Park
University of Michigan, Ross School of Business University of
Minnesota, Morris University of New Hampshire University of New
Haven University of Pennsylvania University of Pittsburgh
University of Puerto Rico at Bayamon University of Richmond
University of Saskatchewan University of St. Thomas MN University
of Texas at Dallas University of the Pacific, Eberhardt School of
Business University of Utah University of Virginia University of
Washington Seattle University of Southern California, Price School
of Public Policy Villanova University Wake Forest University
Washburn University Wellesley College West Chester University of
Pennsylvania Whittier College William Woods University Worcester
Polytechnic Institute
32. @eva_kubu @princetoncareer Thank You & Best of Luck
with Your Future Social Media Efforts
www.linkedin.com/in/evakubu