Billy Mays

“Kaboom!”YouTube Video

Bandwagon: “Everyone Uses It!”

Anti-Bandwagon: “Be an Individual!”

Endorsement:“I love it… Can’t live without it!”

Emotional Appeal

Humor: “HA HA HA!”

Snob Appeal: “Be one of the Cool Kids”

Slogan/Catchphrase

Security

“Glittering Generality”

Loaded Words

Product Comparison