scope of

Social human

turns

Social needs

As defined:

What is

marketed?

goods

events

experiences

persons

places

properties

organizations

information

ideas

Who markets?

Marketers are sellers and buyers as there is a mutual exchange

Market:group of buyers and sellers.

Types of Market:

1.consumer market

2.business market

3.global market

4.govrnment and non profit.

Complementary products and services spread over diverse industries.

MOHAN SAWHNEY

Physical & digital markets.