SCREENSHOT ANALYSISF shape grid. Easy on the eye

Floating side bars

Competitions to lure in customers

Heading to help navigate around the site

Search engine to look around the site

Video to get attention

Voucher and deals on products

Follow the brand on facebook to win competitions and receive more news. Interactive

Navigation menu (easy to use) Bottom of page

Newsletter

Promoting other brands

SOURCECODE <meta name="description"

content="Get the latest on high street fashion, hair and celebrity style - featuring top pictures, fashion ideas and the latest in things that matter: shoes, dresses, bags and hairstyles." /> <link type="text/css" rel="stylesheet" media="all" href="/sites/all/themes/look_theme/look.css?1284045860" />

SWOT ANALYSISStrengths Easy to read and look

around. Not complicated to use

Videos and slideshows which attracts you to look

Celebrities and new trends that would be suitable for a large audience

Search engine

Weaknesses No sounds Not a lot of content

Opportunities Music section as well as

videos. Online subscription

Threats Other magazine websites. Other fashion websites.

COMPETITORS

OBJECTIVES AND GOALS Sell other brands products and services. Get online users to by the magazine. Information on products and celebrities

CUSTOMER ORIENTATION

Easy to find on Google. They have made sure they are the first people to be notices. This will bring them more customers onto their site.

•This brand is aimed at a large range of women.•The brands they have on there range from Miss Selfridge which is aimed at a younger audience, to Reiss which is aimed at a more older career women.

5 S’S Sell- Easy for customers to see products and easy

for them to sign up to subscriptions. Serve – Newsletters and social networks making the

experience personalised. Speak – Through the personalisation the customer

gives permission for emails and other forms of marketing.

Save – Emails and newsletters are cheaper then sending information through the post.

Sizzle – All of this helps strengthen the brand and develop a relationship.

INTEGRATED DESIGN & DESIGN OBJECTIVES Look magazine subscription for £13.99

Key design objectives would be High quality content, ease of use, quick to download and updated frequently.

AIDA to get attention, interest, desire and action. Videos and new products grab the attention of the consumers.