Presentation Techniques

46h Multimediadesigner at Køge Business College

Presentation TechniquesPresentation Techniques

The ARTART of presenting


TodayToday

• Presenting in general• The Elevator Pitch• Excerzise: pitch your favorite movie• Lunch• Workshop: prepare your project pitch

for Showcase



PreparePrepare

• Prepare• Prepare• Know your subject• Prepare• Know your

audience• Prepare

• Prepare• Structure your

material• Prepare• Prepare• Plan your delevery• Prepare


Your subjectYour subject

What is your message– Make it clear to yourself to…– Make it clear to the audience

• Know your material• Do your research• Simplify and clarify


AudienceAudience

• Who are they?• What do they know?• What do they expect?


AudienceAudience

• Who are they?• What do they know?• What do they expect?

Jan says:

Always consider your audienceAlways consider your audience


StructureStructure

• Tell them what you are going to tell• Tell them• Tell them what you’ve told them


More structureMore structure

• Tell a story– Introduction– Main body: your information and facts– Conclusion

Does this remind you of something?Does this remind you of something?


Yet more structureYet more structure

• Traditional Narrative– Beginning

• Introduction of charachters, environment and conflict.

– Middle• Unfolding the story/conflict.

– End• Conclusion/resolution of conflict.


How to combineHow to combine

• Tell them what you are going to tell

• Tell them

• Tell them what you’ve told them

• Introduction

• Main body: your information and facts

• Conclusion


You guessed it …more You guessed it …more structurestructure

Back to introduction

• Get a HOOK HOOK – something to capture the audience

– it should have one of these traits:

ProvocativeProvocative

IntriguingIntriguing

surprisingsurprising


And then some structureAnd then some structure

• Plan for the time you have to present• Rehearse and practise for timing


DeliveryDelivery

• Be yourself• Love the pause• Engage your audience• Use audio-visual aids

– But keep them brief and to the point


The Elevator PitchThe Elevator Pitch


• A "hook”– Get the Investor's attention with a "hookhook." A statement or

question that piques their interest to want to hear more.

• About 150-225 words– Your pitch should go no longer than 60 seconds60 seconds.

• Passion– Investors expect energyenergy and dedication from

entrepreneurs.

• A request– At the end of your pitch, you must ask for somethingask for something. Do

you want their business card, to schedule a full presentation, to ask for a referral?


• Mistakes are good - for learning

(Learn from OTHER peoples mistakes!)


1. AIMWhy?

2. AUDIENCEFor whom?

3. CONTEXTWhere?

4. CONTENTWhat?

5. MEDIAHow?

6. EFFECTSFor what results?

7. REVIEWDid it succed?

-Why am I producing it?- Why is it needed?- What effects and results are being sought?

- Who is it for?- What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?)

- Where will it be recieved?- By a group or individuals?- Publicly or privately at home?

- What am I trying to convey?- What are the essential facts, ideas, opinions, attitudes, pictures?- What do I want to share?

- Given the aims, target audience and content, how shall I most effectively acheive those aims?- Shall I use words, pictures, audio, video, exhibition, etc.?- What style shall I use?- How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex?- How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience?

- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?

- Has the whole process of production and presentation achieved the expected results?


1. AIMWhy?

2. AUDIENCEFor whom?

3. CONTEXTWhere?

4. CONTENTWhat?

5. MEDIAHow?

6. EFFECTSFor what results?

7. REVIEWDid it succed?

-Why am I producing it?- Why is it needed?- What effects and results do I want?

- Who are they?- What do they know--What do they expect?

- Where will it be recieved?- By a group or individuals?- Publicly or privately at home?

- What is your message–Make it clear to yourself to…–Make it clear to the audience

•Know your material•Do your research•Simplify and clarify

- Speech, gestures-- Audio-visual aids

- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?

- Has the whole process of production and presentation achieved the expected results?

Education

Presentation Techniques