FROM:TEAM 11:RESHMA RAGHAVANHITESH JAIN

ZARAOWNED BY AMANCIO ORTEGA

CURRENT- 6340 STORESWORTH- € 16.72 BILLION1975- FIRST STORE IN SPAINTARGET- TO HAVE 9 STORES OPENED PER WEEK

PABLO ISLA- CHAIRMAN & CEO

Focus:1. Refining Investment Priorities

& Objectives2. Improving Operational

Efficiencies3. Efficiency in Managing Store

Network/Corporate Control

Positive:a. Responsive SCMb. Quick Delivery of Fashionable Products to Meet Customer

Demands

TARGET CUSTOMERS- YOUNG, FASHION-CONSCIOUS PEOPLE

Believe in:1. Taking Small Decisions2. Making Improvements Each Day3. No Disconnection between Store and H.Q4. Women Empowerment

Part timer’s employment problem

Limitation on customer service

Ordering cycle issue

Problems: Action Plan I (By Zara):1. Reduce Transportation Cost2. Outsource certain Operation to Third Parties3. Focus on “RIGHT SOCIAL CONDITIONS”4. Vendor Management Inventory

Compensation & Benefits

Effective Utilization Of Resources

Focus on Asian Market

Get into E-commerce

Focus on Competitor

Take Advantage of Being First in the Market

Recommendations:

To Be A Store Driven Organization and Focus on Repeat

Customer Value & Business