Presentation On Summer TrainingIn

Godrej & Boyce Manufacturing Co. Ltd.

Presented to :-Punjab college of Technical Education(PCTE)Affiliated to PTU

Presented by :-Deepak GautamMBA-2A94972238159

Introduction to home appliance Industry

• Before Liberalization 1. Major Players 2. Market Share

• After Liberalization 1. Major Players 2. Market Share

Home Appliances Products

• Refrigerators• Washing Machines• Air Conditioners• Microwave Ovens

Home Appliances Companies in India

Indian Players• Godrej• Videocon• Onida• Kenstar• Bluestar• Voltas

Foreign Players• LG• Samsung• Whirlpool• Sony• Hitachi• Haier

Godrej Group Profile

• Started in 1897• 18000 Employees• 21 Branches• 4 Overseas Branches• 13 International Operators• 16 Industries

Introduction to Godrej Home Appliances

• Started in 1958• First company to introduce PUF• Produced 100% CFC, HCFC, HFC free

refrigerators• 1st Company in India to sell 10 million

appliances

Vision

Godrej in Every Home & Work Place

Mission

Enriching Quality of Life Everyday Everywhere

Values

• Commitment to Quality • Discipline• Learning Organisation• Openness & Transparency• Respect/Care & Concern for People• Teamwork Trust

Products of the appliance division• Refrigerators Direct cool Cold Gold Deluxe Pantacool V2 Pantacool Axis No.1 GDC 110 Edge Frost free EON Pantacool

• Air conditioners Split AC Mirror star series Silver line series Pearl series Ivory series

Window AC Navigator series Maxi miser series

• Washing machines Fully automatic Semi automatic

• Microwave ovens Steam Convection Grill/combination Solo

Swot Analysis

Strength• Experience• Long-term customer

relationship

Weakness• Product variety is less• Weak distribution of

home appliances

Opportunities Substantial growth of

home appliance industry

Threats Competition from

companies such as LG, Samsung, Whirlpool.

Current Assets Current Ratio = ----------------------

Current Liabilities

Year Current Assets Current Liabilities Ratios

2006 9736196 7554033 1.29:1

2007 12844718 10495902 1.22:1

2008 17792704 13833723 1.29:1

2009 19191400 15787385 1.22:1

Liquid Assets Liquid ratio = -----------------------

Current Liabilities

Year Liquid Assets Current liabilities Ratio

2006 4665899 7554033 0.62:1

2007 6361123 10495902 0.61:1

2008 9437695 13833723 0.68:1

2009 10935122 15787385 0.69:1

Gross profit Gross profit ratio = -------------------

*100 Net sales

Year Gross Profit Net Sales %age

2006 9041355 20212172 44.73

2007 6968842 26614361 26.18

2008 9995840 34711149 28.80

2009 1046426 40351778 25.93

Net profit after taxNet profit ratio = ----------------------*100

Net sales

Year Net Profit After Tax Net Sales %age

2006 392038 20212172 1.94

2007 1097632 26614361 4.12

2008 1717303 34711149 4.95

2009 2414381 40351778 5.98

Trend analysis

Year Turnover Trend Net profit Trend

2006 20212172 100 392038 100

2007 26614361 131.67 1097632 279.98

2008 34711149 171.73 1717303 438.05

2009 40351778 199.64 2414381 615.85

2010(proje

cted)

+33.98% 233.62 +167.93 783.78

Trend of Turnover

Trend of Net Profit

Title

A Study on Distribution Efficiency of Godrej Home Appliances in Chandigarh

Distribution

• Meaning• Functions of a Distribution Channel• Numbers of Distribution Channel Levels• Distribution Intensity

Numbers of Distribution Channel Levels

Objectives of the study

• To know the availability of Godrej home appliances.

• To know the distribution efficiency of Godrej home appliances.

• To know the most influencing factor considered by a dealer while selling a home appliance.

Research Methodology

• Research Design• Data Collection Method• Universe• Population• Sampling Unit• Sample Size• Sampling Technique

No. of Dealers of Different Brands

Products of Godrej represented by dealers

Purchasing of Godrej Products

Time lag

Companies ranks according to distribution

Defective/damaged products in Supply

Percentage of Defective/Damaged Products

Replacement of Damaged/Defective Products

Time taken to repair/replace the Damaged/Defective Product

Factors Influencing Dealer

Findings• There is no exclusive outlet of Godrej.• Availability of Microwave ovens and other

products of Godrej is less in the market.• There is no distributor of Godrej in the studied

region.• According to dealers LG is having good

distribution.• Sales margin is the most influencing factor and

after it is Brand name.

Suggestions

• Exclusive outlets should be opened.• Appropriate Distribution Channel should be

adopted.• Time lag should be reduced.• Replacement/Repair time should also be

reduced.

Conclusion

According to this study the Godrej’s distribution is not efficient. There are less number of dealers of Godrej in the market. All the products are not available in the market. The refrigerators and washing machines are available but the microwave ovens and other products such as LCD TV and DVD player are not available in the market.

Thank You