EUROPEANA IMPACT ASSESSMENT

Georgia Angelaki Europeana AGM IA Workshop, 3.11.2015

What are the measurable outcomes arising from the existence of Europeana that can demonstrate a significant change – social & cultural, economic and innovation-related – on its stakeholders?

France, Public Domain 1588, Bibliothèque municipale de Lyon

Hendrik Goltzius

Le dragon dévorant les compagnons de Cadmus

Why are we measuring impact?

•  To justify continued yearly investment of €10M by the EU

•  To reinforce the feeling of engagement by the network

•  To understand where our strengths and weaknesses lie and to inform further our planning of activities

•  To acquire the global picture of the effects of our activities

•  To get a framework that we can consistently use in the future to monitor the impact of our activities

Impact Assessment Review CC BY-SA

Background Work

What is the social economic value of continued investment in Europeana to maintain and extend its current ambition level in terms of services and infrastructure in the years 2015 - 2020?

Impact Assessment Review CC BY-SA

Main findings

•  Europeana reduces transaction costs, creates positive spill-over effects and being a forerunner in areas such as standardisation it helps reduce the costs for followers

•  In the best case scenario the benefits of the existence of Europeana outweigh the cost by € 21.5 million (or 37%) in terms of net present value, exclusive of any benefits for the creative industries, education and research for which there is no exact data

Impact Assessment Review CC BY-SA

From KPIs to measuring Impact

•  5m visits to the portal

•  45m records

•  2.500 API keys

•  1.200 Association Members

•  …

Impact Assessment Review CC BY-SA

•  Have we contributed to building a common European identity?

•  Have we helped produce economic growth?

•  Have we helped cultural institutions to adapt to the needs of the 21st century?

Europeana’s Impact Framework Model

•  Uses Simon Tanner’s Balanced Value Impact Model

•  Relates to the mission of Europeana

•  Derives from Europeana values: usable, reliable, mutual

•  Follows a controlled process for analysing the context of the resource

•  Maps the actions, the outcome of these actions, and ultimately the impact we have on real people

•  Identifies the appropriate qualitative & quantitative impact measures as well as the methods and techniques that would be most effective to define the outcomes of the activities

•  Balances the economic incentives we generate with the cultural and social benefits we deliver

Title here CC BY-SA

Impact Assessment Review

2 Components:

•  Impact Assessment Framework Review: Detailed analysis of the context & the ecosystem (stakeholders/ activities/ expected outcomes)

•  Impact Assessment Indicators Report SMART indicators to measure impact

Title here CC BY-SA

IA Review Approach

•  Balanced Value Impact Model

•  Desk research and analysis

•  2 stakeholder focus groups

•  Paperplane activity

•  Input from the Impact Assessment Taskforce

•  Reports: 7 January- annex to the Business Plan

Impact Assessment Review CC BY-SA