Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and

Social Connection

Article by Paul Haridakis and Gary Hanson

Presentation by Helen Pitlick

First, some fun.(if you think cat videos are fun.)

(I do.)

http://www.youtube.com/watch?v=iayVVld_6q4 http://www.youtube.com/watch?v=fzzjgBAaWZw

The new television?

Uses and Gratifications

Why do we use media?

Motivation

What drives us to do what we do?

Activity

What do we do before during and after watching?

Affinity"Did Pedro really

cheat on Vanelda with Daphne while she was

in a coma?!"

How does what we watch affect our social connections?

The Study

Who Uses YouTube?

Results

Who's the ideal user?

This guy.

Your Thoughts?

?

Image Credits:Slide 3: VideoCrabSlide 5: Play4smeeSlide 4: Wikimedia CommonsSlide 6: Tabbymom_JenSlide 7: LimonadaSlide 8: Wikimedia CommonsSlide 9: Galaxy_fm