By Haydn Williams

UNIT 1 CELADOR

OWNERSHIP

• Celador is a production company that was formed in 1983. it produced popular light entertainment shows and the most famous is who wants to be a millionaire?. Celador was set up and Jasper Carrott and Paul Smith CBE. Under the ownership of complete communications who brought out Celador, Celador went on to expand its fledgling radio, film and international businesses. Complete Communications announced they were selling the company in which lead Celador to buy out the company which lead them to becoming a independent again.

OPERATING MODEL

• With The Descent, Celador used another company called Pathé. They were co-funded by Pathé in order to make the descent. They did this by selling the distribution rights to Pathé so they would have the money to produce the film. Celador is a small company and wouldn’t have had the money to make a big film like The Descent so they would have being co-funded by another smaller company. Celador could have also used profits from other films. Celador used their previous profits to make the Descent but didn’t have enough that’s when Pathe came in. Northman production produced the film when Celador produced the money.

• The Crew was all free lance and was brought in. Celador are a management company so all the crew they use are free lance. This is good because they can have many projects working at once.

PRODUCTS

• Celador have produced numerous of films such as Selma, Centurion, The Scouting Book For Boys, The Descent and The Descent part 2. they also produce television programmes such as All About Me, The Detectives and You Are What You Eat. Celador have also done theatre as slumdog millionaire in London’s West End. Celador use radio as well on The Breeze Network and Jack FM Stations. All together Celador have 18 radio stations

MARKET POSITION/COMPETITORS • Celador produced The Descent on a budget of £3.5 Million and produced a total gross of

$57,029,609. this was a successful production by celador.

• DNA Films is another independent UK based film production company and produced a film called 28 days later. The film had a budget of £8million and has got a total gross $82,719,855. DNA films were doing better than Celador with their production of 28 days later.

• Film 4 productions is another company and produced a film called 127 hours with co-production with Pathé. The film had a budget of $18,000,000 and a total gross of $60,738,797.

• Sony pictures entertainment is a larger film company and produce the Spiderman films with an estimated budget of $139,000,000 and has got a total gross of $821,708,551 out of all the 3 other companies as it is a big Hollywood movie.

• Celador isn't doing as well as DNA films in terms of market share and isn’t doing as well as well as Film4 productions with 127 Hours but the main contender is Sony pictures Entertainment which is a big Hollywood blockbuster.