A PROJECT REPORT ONASCERTAINING THE EFFECTIVENESS OFMANPOWER PLANNING AND POLICIES IN

K.D.KITCHENWARE PVT. LTD.

PREPARED BY:- pranav patel MBA-III Enrollment no-

GUIDED BY:-Mrs. Mr. Mehulbhai patel

(Assistant Professor ) (Team Manager K.D..Kitchenware)

Shree

Academic Year-2013-14 SUBMITTED TO

Gujarat Techonological University

HISTORY OF K.D. KITCHENWARE

The K.D. KITCHENWARE PVT LTD. Established in the year 1990 by strong efforts of Mr. Pankajbhai Rathod.

When unit was establishing before the 17year, it was in partnership firm but then it become PVT.LTD

Before starting the Blossom Kitchenware, the owner had business of the chemical at the Gondal (city of Gujarat)

for 3 to 4 year.

Later on he switched over from the chemical to this type of the industrial area.

Then they think about the new business of the stove.

The owner has chosen the stove business because on that time storage of the gas well as for the turning point of

the wooden cutting is not efficient for nature.

So only one good way is kerosene stove and the reason is that the middle class person user easily

this is one reason of them so he started this business.

At present the proprietor can successfully, running the business of stove.

Previously the organization was manufacturing their type of stove but today is producer 13 type of stove,

which shows the development of the unit and bright future in the year to become.

COMPANY PROFILE

•Name of unit : K.D. Kitchenware Pvt. Ltd.

•Establishment : 1990

•Address : Jai Krishna industrial estate,

Plot no.18 N.H 8B ,veraval shaper,Rajkot

•Form of organization: Private limited

•Chairman : Pankajbhai Rathod

•Main product : Stove

•Brand name : Vikas

•Bank : Jivan Commercial Bank

•Auditor : M.J Ridsni and co.

•Web site : www.vikasstove.com

•Accounting year : April to March

•Area : 35000sq.ft 4200 yard in land

PRODUCT PROFILE

MARKETING MIX

Marketing mix is the set of marketing tools that firm uses to purchase its marketing

Objectives in the target market. It consists of everything the firm can into influence

the demand for its product.

The many possibilities can be collected into four groups of variables known as the four Ps. ProductPricePlacePromotion Product :  K.D.KITCHENWARE produces stoves.

Price : K.D.KITCHENWARE decides prices according to competition, demand and cost.

3. Place:K.D.KITCHENWARE selects the site on the best of so many considerations. 

Easy transport facilities.Effective market is available.Cheap land and fairly developed land.Cheap labors are available.

  4. Promotion: K.D.KITCHENWARE’S promotion tools depend upon market and Customers. Tools of K.D.Kitchenware

Buying allowance discount.Display allowance.Concession of the net sales.Free gift.

MARKET SEGMENTATION

“Market segmentation consists of taking this total heterogeneous market for the product and dividing it

into several sub-marketer segments each of which tends to be homogenous in all the significant

aspects.”

K.D,KITCHENWARE identifies different ways to segment the market and develops the profiles of the

resulting market segments.

There are two approaches regarding market segmentation of K.D.KITCHENWARE.

•People oriented approach.

•Product oriented approach.

K.D.KITCHENWARE uses both methods for market segmentation.

They classify their consumer on the basis of place, income, geographical location etc.

PRICING POLICY

“The value of the product attributes expressed in monetary terms which a consumer pay or is

expected to pay in exchange and anticipation of the expected or offered utility.”

The term has to consider many factors in setting K.D.KITCHENWARE’Spricing policy:

- Pricing objective.

- Determining Demand.

- Estimating costs.

- Analyzing competitors prices and offers.

- Pricing methods

- Selecting final price.

K.D.KITCHENWARE adopts cost oriented pricing policy.

Cost oriented pricing policy:

Under this policy the company uses the method of target pricing. It fixes a target return of total

cost. It uses break even analysis for deciding cost plus pricing which helps it to determine the level of

output.

ADVERTISING

“Any paid form of non-personal communication of ideas, goods or services by

business firm

identified in the advertising message intend to lea to sale immediately or eventually.

Advertising is basically used for:

- Creating or enhancing goodwill.

- Preparing ground for new products.

- Creation of demand.

- Facing the competition.

Advertising medium of K.D.KITCHENWARE:

- General catalogue

- Detail catalogue

- Industrial magazine

- Exhibitions (Domestic & Abroad)

CHANNEL OF DISTRIBUTION

“The middle man is not a hire link in a chain forgets by a manufacturer but rather and

dependent market, the focus of a large group of customers for whom he buys.”

K.D.KITCHENWARE has adopted its own sales branches and sales offices in context

of its channel distribution. The company has selected the distribution channel keeping

in view the demand of the customer and the current market trend.

FINANCIAL PLANNING

It is the process of estimating the firm’s future financial requirements. It also refers

to the

source by which requirements can be fulfilled.

It also speaks about the fund flows when we get and how to utilize and thus it covers

the following activities:

•Estimating the firm’s financial requirement.

•Determining the sources from which the funds are to be collected.

•Determining the use of the funds.

A firm needs to manage its resources effectively and efficiently to achieve its objectives.

The managing of resources in an effective manner is possible when the management works out

the future manner is possible in advance and takes decisions in a professional manner, utilizing

the individual and group efforts in a co-ordinate and rational manner.

Financial planning should estimate the resources required to carry out operations and

determine how for the firm itself can generate these resources internally and how far they will

have to be obtained externally.

Financial Planning means deciding in advance the financial activities to achieve the

objectives of the organization.

Financial Planning is composed of two terms “Finance” and “Planning”. Finance is the

lifeblood of business. The role of finance has been gaining importance with an increasing pace in

modern money economy.

Financial Planning means deciding in advance, the financial activities to be carried on to

achieve the basic objectives of the firm. It is necessary to achieve short term plans and long term

plans. Short- term financial plans are those which are prepared annual budget and on the basis of

monthly fund flows statement. Long- term financial plans are those, which are prepared for more

than one year.

Thus, the finance and the financial requirements of the firm are very well planned in

K.D.KITCHENWARE PVT.LTD.

RECRUITMENT AND SELECTION

RECRUITMENT:

“Recruitment is process to discover the sources of manpower to meet the requirement the sources

of manpower to meet the requirement of the staffing schedule and to employ effective measures

for attracting that manpower in adequate numbers to facilitate effective selection of employees and

efficient working force.”

The recruiting procedure of K.D.KITCHENWARE consists of two segments:

1. Recruitment of workers.

2. Recruitment of executive and managerial staff.

SELECTION:

The selection procedure is concerned with securing relevant information about an application.

k.d.kitchenware recruitment and selection procedure for blue collar force as per the labor laws

for the recruitment of labor is the company.

TRAINING & DEVELOPMENT

TRAINING:

“Training is a process of learning a sequence of programmed behavior.”

It is a short term process utilizing a systematic and organized procedure by which non-

managerial persons learn technical knowledge and skill for definite purpose.

Training for the workers:

•The HR department of the K.D.KITCHENWARE prepares schedule for training of the workers

in order to make them familiar with their task and to develop the job.

•The main purpose of K.D.KITCHENWARE is to make the workers well converse with the new

technology.

DEVELOPMENT:

“Development is long term education process utilizing a systematic organized of procedure by

which managerial; personnel learn conceptual and theoretical knowledge for general purpose.”

• Steinmentz, Lawrence

Development activities are used inter changeably. They are that part of the enterprise, function,

which aim at full development of managers at whatever level they are. Development is a

systematic process of maintaining and growth by which managerial personnel gain and apply

skill, knowledge, attitudes and insights to manage the work in that organization

effectively and efficiently.

Following are main objects:

•to increase job knowledge

•for decision making ability

•attitude change

•performance change

Background Of The Study:

MANPOWER PLANNING AND POLICIES

Meaning:

According to Geisler, “manpower planning is the process – including

forecasting, developing and controlling by which firm ensures that it

has,

The right number of people,

The right kind of people,

At the right places,

At the right time, doing work for which they are economically most useful”.

Objectives of Manpower Planning:

Optimum use of HR.

Meeting future manpower needs.

Scientific recruitment.

Provision of adequate manpower.

Development of manpower

POLICES RELATED TO MANPOWERPLANNINGIN

K.D.KITCHENWARE

1: REDEPLOYMENT

 

THE MEANING OF REDEPLOYMENT

Redeployment , for the purpose for this policy would mean transferring an

employee from one division to another on a permanent basis.

THE NEED FOR REDEPLOYMENT:

A highly diversified company like ours after finds itself with surplus of manpower in one

division as compared to shortage of manpower in another division. To overcome this paradox,

multi-skilling and flexibility for moving manpower across different divisions, requiring differing

manpower skills, have become the need of the hour.

 

2: KNOWLEDGE ENHANCEMENT

The Objective:

To encourage employee to enhance their functional knowledge which will enable to

make meaningful and contribution towards organization business needs and requirement?

.

Requirements of the Policy :

All reimbursements will be subject to successful completion of the course.

In case of a job rotation / transfer to another Department/ Division, the employee

will have to claim the reimbursement from the Division/ Department where He is

based at the time of reimbursement.

LITERATURE REVIEW

•Dharamvirsinh Parmar and Dr. Prashant Makwana

Approaches and Techniques in Manpower Planning,

International Conference on Management, Humanity and Economics (ICMHE'2012) August 11-

12, 2012 Phuket (Thailand), according them they states Humans are considered as the most

crucial, volatile and potentially unpredictable resource which an organization utilizes. Manpower

planning seeks to make the links between strategy, structure and people more explicit. The

purpose of manpower planning is to get a better matching between manpower requirement and

manpower availability. Manpower planning is particularly suitable for the application of

statistical techniques. The aim of this paper is to review the models which have been developed,

concentrating on their assumptions and applications. The paper concludes with some notes on

possible future development.

•Corporate manpower planning: a review of models:Institute of Manpower Studies, University of Sussex, Falmer, Brighton BN1 9RFUnited Kingdom Manpower planning has achieved maturity during the past decade. Personnel practitioners have become conversant with the analysis of manpower systems, the use of quantitative techniques, and have developed a sound approach to the whole question of manpower management. But, whilst they no longer rely on the management scientist for using those models and other techniques now widely available, there is a continued contribution to be made in advancing the field. This paper reviews the practical relevance of existing models. It concentrates on techniques for evaluating manpower supply and career management problems, distinguishing especially between the roles played by exploratory and normative models. The author hopes that this article will give management scientists a realistic appraisal of current practice and provide pointers as to where developments are most needed.

(3)Wild and Schneewei (1993) present a hierarchical approach to

Manpower capacity planning.

Their approach recognizes to causticity by using probabilities of scenarios of workload and

absenteeism. The search for solution is done at three levels: The first level searches over the set

of workforce sizes, percentage of floats (multi skilled people who can work across departments),

and work shifts. For each option at this level, the second level uses dynamic programming to

select work time of the personnel at each department in each month. At level three, the cost of

each option at level two is calculated by using simulation of workload and absenteeism. Within

the simulation, the amount of overtime, floaters, and temporary workers is determined by non-

linear integer programming. Obviously, this is a very complex stochastic model that can be used

to find optimal answers, but can be used practically only for a very limited range of options.

(4)Pakistan Journal of Business and Economic Review Vol. 3, Number 1 (2012).

EFFECTIVE OF MANPOWER PLANNING IN ACHIEVING ORGANIZATIONAL OBJECTIVES

They analyze Manpower Planning is important to the organization in the following ways:

1) It improve the utilization of human resources by helping the management forecast the recruitment needs in

terms of both number as well as the types of skills required and developed ways to avoid or correct problems

before they get out of hand. 2) It helps to focus the recruitment efforts on the most likely sources of supply. 3)

It makes provision for replacement or backup staff from internal and external sources or recruitment. 4) It

helps to achieve an integration of personnel plans with other operating as well as strategic plans by making

available the personnel management information base on other organizational activities

STATEMENT OF PROBLEM:

•A research problem in general, refers to some difficulty which a researcher experiences in the context of

either a theoretical or practical situation and wants to obtain a solution for the same.

•I have conducted a detailed research on manpower planning and policies followed by the

K.D.KITCHENWARE in order to solve the management problem of the company. Therefore I have filled the

data from employees of the company and taken their views and suggestions for better growth and

development of the company.OBJECTIVE OF THE STUDY

•To estimate the existing stage of manpower in specific occupations.

•To collect necessary information on the manpower for estimating the future requirement for such category of

manpower

•To find out the type of Interpersonal-relationship maintained by employees with their colleagues or co-

workers.

•To find out whether the present performance Evaluation system needs Modification.

•To find out whether the feedback is provided in regular intervals and in What way feedback is helpful to the

employees.

RESEARCH DESIGN:

In the Study of Manpower planning and policies in consumer durable sector as well as analytical &

Questionnaire research design is used, in which Questionnaire data of K.D.KITCHENWARE is used to

Analyzed Employees Behaviors.SAMPLE DESIGN

SAMPLE UNIVERSE: All the kitchenware industry in the city. SAMPLE UNIT:All the employees of k.d.kitchenware i.e.300 SOURCES OF DATA: Data refers to information or facts. It includes numerical figures, on numerical figures, and descriptive facts, qualitative and quantitative information. The task of data collection begins after a research problem has been defined and research plan has been decided.Primary SourcesThe primary data are those that are collected for the first time and thus happen to be original questionnaire. The information was collected from the employees through personal contacts.      

Secondary SourcesSecondary Data about the company profile and other details were collected from the company website and through oral discussion with the company heads. For this research I have selected Primary sources As Well As secondary sources of data collection with the help of Both data I have done data analysis of k.d.kitchenware. Structured Questionnaire which filed by 100 employees of the company. SAMPLING SIZE: In the Study of Manpower Planning in K.D.KITCHENWARE as well as analytical &Questionnaire research design is used, and of the limitations of the study and in consultation with the company guide, Due to time and resources constraints the sample size is taken as 100.and 5departmental heads.  

DATA COLLECTION METHOD: Data collection Method is one of the important parts of the research. For this research I have selected Questionnaire as Primary sources. And Books of K.D.Kitchenware as secondary sources of data collection with the help of both data Collection I have done data analysis of my research work. 

.

RELEVANCE OF THE STUDY

•Future Personnel needs

•Part of strategic planning

•Creating highly talented personnel

•International strategies

•Foundation of Personnel functions

•Increasing investments in HR

•Resistance to change and move