Preparing Students for the New Digital Economy

Preparing Students for the New Digital Economy

• Dennis Brode – Professor/Chair, Management/Marketing• Chrissann Ruehle – Assistant Professor, Management/Marketing

@ACBSPAccredited #ACBSP2015

Preparing Students for the New Digital Economy

Presentation Overview•How We Started•Digital Marketing Program Components• Social Media Pedagogy: Periscope, Twitter, LinkedIn, Facebook, Infographics•Works Cited• Conclusion


Preparing Students For The New Digital Economy

•How we started:•Focus group to gather data on jobs and need•Analyzed the data gathered•Developed a degree program and two certificates that cross several disciplines


Digital Marketing – A.A.S.

BIS – 1120 – Introduction to Software Applications

CIS 1304 – Web Site Development w/HTML/JavaScript

COM 2206 or 2225 – Communications

ECO 2180 – Principles of Microeconomics

ENG 1101/1201 – English Composition I & II

GEO 1107 – Introduction to Geographic Information Systems (GIS)

LAW 1101 – Business Law

MAN 1107 – Foundations of Business

MAN 2150 – Management & Organizational Behavior

MAN 2155 – Management Information Systems

MAN 2270 – Management Internship

MAT 1460 – Finite Mathematics for Business Analysis

MRK 2100 or MRK 2101 – Introduction to Marketing

MRK 2102 – Principles of Advertising

MRK 2135 – Digital Marketing

MRK 2230 – Social Media & Consumer Engagement

MRK 2236 – Consumer Behavior

VIS 1140 – Design Processes I@ACBSPAccredited #ACBSP2015

Digital Marketing Technologies - CRT

BIS 1120 - Introduction to Software Applications

CIS 1304 - Web Site Development w/HTML/JavaScript


MRK 2100 or MRK 2101 – Intro to Marketing

MRK 2102 - Principles of Advertising

MRK 2135 - Digital Marketing

MRK 2230 - Social Media & Consumer Engagement

MRK 2236 - Consumer Behavior

VIS 1140 – Design Processes I


Digital Marketing Communications - CRT

COM 2206 or COM 2225 – Communications

GEO 1107 – Introduction to Geographic Information Systems (GIS)

LAW 1101 – Business Law

MAN 2150 – Management & Organizational Behavior

MAN 2155 – Management Information Systems


MRK 2100 or MRK 2101 – Introduction to Marketing

MRK 2102 – Principles of Advertising

MRK 2135 – Digital Marketing

MRK 2230 – Social Media & Consumer Engagement@ACBSPAccredited #ACBSP2015

Social Media Pedagogy: Periscope

The Evolution of PeriscopeEarly March 2015 Late March/April 2015

#Showusyourfridge

#Fridgeview

@ACBSPAccredited #ACBSP2015Courtesy of Buhr


Periscope Applications for Business:• Employer Branding/Recruitment

Campaigns• Meet the CEO Chats• Event Promotion/New Product

Launch• Virtual Experience• Behind-the-Scenes Interviews



Teaching and Learning Take-aways:• Interactive nature of Periscope

promotes critical thinking• Practice helps lift students’

confidence levels• Boosts agile thinking• Fertile ground for ethics and piracy

issues debate@ACBSPAccredited #ACBSP2015

Social Media Pedagogy: Twitter

• Getting Started:• Remember that Twitter is a close-knit social community• Always communicate in a courteous and respectful manner• Choose the right Twitter handle• Design a bio that represents your business interests• Upload a photo or image that represents you• Follow others first• Notify your network that you are on Twitter• Establish your participation goals• Just Tweet!


Social Media Pedagogy: Twitter

• Getting Your Students Started:• Explain the Twitter “Rules of the Road”• Discuss the importance of setting up their

account correctly• Invite them to follow you• Model participation for students• Share news articles and publications of

interest• Demonstrate productivity tools like

Hootsuite or Tweetdeck• Emphasize the value of an editorial

calendar


Social Media Pedagogy: LinkedIn

• Introducing Your Students to LinkedIn:• Valuable for job search and professional networking• Faculty should setup their LinkedIn profile first• Integrate LinkedIn profile development as an assignment

• Value for Students and Faculty:• Career branding for a professional online presence• Ability to connect with potential recruiters and apply for jobs• Follow LinkedIn influencers and learn the art of content curation• Allows educators to maintain contact with students and track

progress


Social Media Pedagogy: Facebook

• Getting Started with Facebook:• Develop a strategy, goals and objectives for your business’ Facebook page• Identify who will be responsible for setting up and maintaining the page• Develop an Editorial Calendar• Assemble prewritten content and images for the page setup• Create a page for your business and fill out the basic information completely• Setup administrator rights• Add content to your site including an attractive cover photo• Invite users to “like” your page• Monitor results such as page likes, post reach, page visits and overall

engagement levels


Social Media Pedagogy: Infographics

“While not appropriate or useful for all types of content, infographics

can add valuable context to existing stories by using visuals to

show relationships in data, anatomy, hierarchy, chronology,

and geography” (Crooks).


Demo Storyboarding

in Class

Use Draw/Pair/Shar

e for Initial Design

Create Infographic

using Technology

(i.e. Piktochart, Visual.ly)

Applications: Assessment & Metacognition, Lecture, Team Presentations

Works Cited

“About Us.” LinkedIn.com. 2015. 7 May, 2015.

Buhr, Sarah. “Meerkat and Periscope Aren’t Sure What to Do with Their Hands.” TechCrunch.com. The Crunch Network, 29

Mar. 2015. Web. 5 May 2015.

Crooks, Ross. “Are Infographics Still Effective as Part of Your Content Strategy?” Forbes.com. 14 Jan. 2014. Web. 6 May 2015.

Quinn, Cassidy (@CassidyQuinn). “Apparently #fridgeviewis the new live streaming trend…I just tried it @kgwnews and got 1,300 hearts and 77 viewers.” 31 Mar. 2015, 6:17 p.m. Tweet


Conclusion

• Prepare for a fast moving digital marketing field

• Remain open to collaborating in a dynamic environment

• Be a builder!

• Step forward to model lifelong learning

• Never assume students know everything about social media

• Help students overcome their fears, especially “Imposter Syndrome”

• Have fun!


Contacts

• Dennis Brode, Professor/Chair, Management/Marketing @ProfBroLinkedIn.com/in/[email protected]

• Chrissann Ruehle, Assistant Professor, Management/[email protected]/in/[email protected]


mailto:[email protected]

mailto:[email protected]

Education

Preparing Students for the New Digital Economy