Premise control - Strategic controlStrategic Implementation

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Strategic control• Strategic control is concerned

with tracking a strategy as it is being implemented, detecting problems or changes in its underlying premises and making necessary adjustments. The most important purpose of strategic control is to help top achieve organizational goals through monitoring and evaluating the strategic management process.

Types of strategic control

Premise control

• Premise control is

designed to check

systematically and

continuously whether the

premises on which the

strategy is based are still

valid.

Premise control

• If an important

premise is no longer

valid, the strategy may

have to be changed.

Premise control • It involves the checking of

environmental conditions. Premises are primarily concerned with two types of factors: – Environmental factors (for

example, inflation, technology, interest rates, regulation, and demographic/social changes).

Premise control • It involves the checking of

environmental conditions. Premises are primarily concerned with two types of factors: – Industry factors (for

example, competitors, suppliers, substitutes, and barriers to entry).