Embed Size (px)
DESCRIPTION
The shortlisted finalists in the annual ICCA/IMR Best PR award cannot put themselves forward for consideration, their work has to be apparent to our panel of judges who spend the year monitoring online and print media to see which ICCA members are gaining the best coverage and the strongest brand profiling. A selection of those shortlisted members, along with media company experts, will use these best practice examples in this session to highlight the key principles in obtaining brilliant PR coverage, and to give practical advice to improve your current performance. ICCA believes that PR is the least utilised weapon in our members marketing mix, especially when combined with social media channels, and yet it is one of the most cost-effective and easy to implement. Please attend this session if you want to dramatically improve your market visibility without breaking your marketing budget.
Citation preview
