22

Pr campaigns buensamaritano

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Pr campaigns buensamaritano
Page 2: Pr campaigns buensamaritano

PowersVisionJessica Abreu, Kristin Cagney, John Nizinski, Katherine Warner

Page 3: Pr campaigns buensamaritano

Health Education

Page 4: Pr campaigns buensamaritano

Our Goals

Raise Awareness

Raise Funds

Educate

Page 5: Pr campaigns buensamaritano

Primary Audience

PowersVision will increase the understanding of the poor health conditions in the

Dominican Republic with the students and faculty of Quinnipiac University.

PowersVision will raise money to sponsor a minimum of 10 Health Promoters to reside in

the bateyes of the Dominican Republic.

PowersVision will utilize staff and students of Quinnipiac University to help increase

health education in the bateyes.

Page 6: Pr campaigns buensamaritano

Secondary Audience

PowersVision will reinforce knowledge of what the Good Samaritan Hospital is with the members of the DR Mission Team.

PowersVision will raise enough money to sponsor a minimum of 10 Health Promoters to reside in the bateyes of the Dominican Republic.

PowersVision will utilize members of the DR Mission Team to help increase health education in the bateyes.

Page 7: Pr campaigns buensamaritano

Tactics

Page 8: Pr campaigns buensamaritano

Goal # 1: Raise Awareness

Page 9: Pr campaigns buensamaritano

Raise Awareness:

PSA

Hospital El Buen Samaritano

Page 10: Pr campaigns buensamaritano

Raise Awareness: Brochures

Page 11: Pr campaigns buensamaritano

Raise Awareness: Guerilla Marketing

Page 12: Pr campaigns buensamaritano

Goal #2: Raise Funds

Page 13: Pr campaigns buensamaritano

Make A Splash for the

Dominican Republic!

Page 14: Pr campaigns buensamaritano

Raise Funds:Make A Splash

Event

Dunk

Professor!!

A

Giant Slip & Slides!!!

Page 15: Pr campaigns buensamaritano

Guerilla Marketing

Imagine if your water came out the color of Pepsi.Come to the Make A Splash Event on Sunday May

5, 20134pm-6pm

And Support Clean drinking water!

Page 16: Pr campaigns buensamaritano

Raise Funds:Text-to-Give

Page 17: Pr campaigns buensamaritano

Raise Funds: Water Bottles

Page 18: Pr campaigns buensamaritano

Goal #3: Educate

Page 19: Pr campaigns buensamaritano

Educate: Health Education

Page 20: Pr campaigns buensamaritano

Budget/Schedule

Page 21: Pr campaigns buensamaritano
Page 22: Pr campaigns buensamaritano

Questions???