Embed Size (px)
DESCRIPTION
On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.
Citation preview
From Personal Relations To Public Relations
Shonali Burke, ABCPresented at Social Commerce Camp – DC
February 20, 2010
PR Best Practices for Small Business Success
WHAT THE %*!$ IS PUBLIC
RELATIONS?
Spinning lights: http://www.flickr.com/photos/loupiote/399354675/Bee: http://www.flickr.com/photos/emeryjl/2929259485/Media: http://www.flickr.com/photos/seattlemunicipalarchives/4252486926/
http://www.flickr.com/photos/bitchcakes/4363522761/
PUBLIC RELATIONS IS ABOUT
RELATIONSHIPS
BE PRESENTABLE
HOW WILL YOU MAKE YOUR
CUSTOMERS’ LIVES BETTER?
GET TO KNOW YOUR AUDIENCE
IF A TREE FALLS…
http://www.journalism.org/analysis_report/how_news_happens
http://www.journalism.org/analysis_report/how_news_happens
WHAT ARE YOUR MEASURABLE OBJECTIVES?
Smithsonian’s National Portrait Gallery
First-ever Outwin Boochever Portrait Competition (2005-2006)
Courtesy: National Portrait Gallery
What was the problem?
• NPG perceived as outdated• Lack of connection with today’s artists• Portraiture not perceived as “cool” or “hip”• Aimed to reach emerging & mid-career
artists• Needed to secure 2,000 entries for the
contest to be viable
Courtesy: National Portrait Gallery
What We Did• Media outreach• Media buy• Direct mail• “Portrait of an Artist”
Courtesy: National Portrait Gallery
4,000+ entries (double goal)
Questions?
Thank you!
Find this presentation online at: http://www.slideshare.net/shonaliburke
You can find me at:E-mail: [email protected] Twitter: http://www.twitter.com/shonaliBlog: www.WaxingUnLyrical.comWeb: www.shonaliburke.comSkype: sburke15
Photo: http://www.flickr.com/photos/27546063@N03/3717938304/
