PR CONTENT DEVELOPMENTPR 3345

COMC | Rm 365

Today’s Docket

Introductions A little about me & you

Syllabus Review Important takeaways, schedule, acronyms

Course Review What people think we do vs reality What is content development? Text’s recurring themes

Action Item(s) & a SMASHing Parting Shot

My Personality

In a Mad Men World

My World

BA 2002MBA 2006

Dire

cto

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What’s Your Story?

Pair Up for 2 Truths & a Lie Tell Us Your Story

Hometown What interests you about PR

Syllabus

http://www.pearltrees.com/profdaniel/fall-2014-content-development/id12421015/item122809371Important Takeaways Download: http://www.pearltrees.com/s/file/download/91266890/

Get Books by Tuesday Bookstore Amazon (e-books, too)

Poll: Smartphones? Real possibility things will change

You will know when they do! Schedule

Acronyms NR – New Rules of Marketing & PR: How to Use… CR – Content Rules: How to Create…

Pearltrees. Wait, wha?

Online bookmarking like Stumbleupon Sign up and search for “PR Content

Development PR3345” We’ll be creating our own “collection”

What is PR: What People Think We Do

What is PR: What People Think We Do

PR: Defined by COMC PR Department

Encompasses how organizations, be they private or public, use strategic communication – both mediated and interpersonal – to cultivate and maintain mutually beneficial relationships with stakeholders. Persuasion and dialogue can play roles in managing these relationships and achieving goals that are the outcomes of effective relationship management.

What is PR Content?

What do you think?

What is PR Content?

“The extension of content marketing principles – the creation of compelling, relatable content – to the public relations practice to more effectively share an organization’s story, increase awareness and build audience interaction…content PR relies on the distribution of informative, helpful and engaging content to establish and grow the relationship between an organization and its audience.”

PR Newswire

What is PR Content?

Examples include: Filming a video of an expert from your organization

discussing how the latest industry trend will impact organizational stakeholders

Developing an infographic that explains a process or a product to potential consumers

Embedding photo, video, links to a microsite and/or audio in a direct to consumer news release

Using microblogging sites to engage audiences or respond to inquiries

Creating & posting interesting images to social networking sites to celebrate organizational milestones

Truman State example

What is PR 3345?

This course is designed to: Provide a conceptual understanding of

content development basics Provide instruction in how to use content

strategically to achieve organizational and public relations objectives

Provide an understanding of the content creation tools available to today’s public relations practitioner

Develop content creation skills

What is PR 3345?

Over the course of the semester: Use college and University Library resources as well as

tools you already possess (e.g., mobile phones, tablets, laptops, digital cameras, etc.) to create content and strategic content plans for a client COMC

Equipment Check Out, Rm 373 TV Studio, Rm 355

University Library Equipment Check Out, Digital Media Studio, Second Floor, East Crossroads Sound Recording Studio

Understand how the world of PR is shifting thanks to web-based resources

Understand how the role of the PR practitioner is more about engaging audiences & building credibility rather than being a one-way communicator.

What is Content Development? @prsarahevans, PR Strategist

“PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success. Create credible content by thinking like a producer and journalist, improve workflow efficient with real-time tips and tools, and ensure future organizational and individual success by focusing on the big picture.”

Content Development in a Cloud

Action Items

Create nameplate Sign up for a Pearltrees account, explore

& discover Follow @kaleydaniel Apply to SCDP & Mad Men Yourself

http://www.amctv.com/shows/mad-men/job-interview

http://www.amctv.com/shows/mad-men/mad-men-yourself

Parting Shot

SMASH “Public Relations”