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Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
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Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
What is PPC
In PPC advertising advertisers pay the publisher when the ad is clicked by consumer.The most common form a PPC ads are displayed on search engine results pages (SERPs).
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Why do PPC
Instant result Total control over your
campaign and your costs Targeted Pay only for performance Timing
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Step in PPC
Website analysis
Keyword search
Campaign
structure
Campaign
management
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Website Analysis
Website analysis is very useful before starting any PPC campaign on that website. It is important to make sure that the website hasn’t got any problems Irrelevant
content Irrelevant
Keywords. Navigation
Problem Slow loading
speed
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Keyword search
There are Five Match types of keyword search Broad Match Exact Match Phrase Match Broad Match
modifier Negative
keywords
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Campaign StructureAccountCampai
gnCampaignAd Ad Ad Ad
AdKeywordKeywordKeyword
KeywordKeywordKeyword
KeywordKeywordKeyword
KeywordKeywordKeyword
Ad Ad Ad
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Campaign
A set of ad group that share a budget,
location targeting and other setting
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ad group
A set of keywords, ads, and the
bids that is a key part of how
your account is organized.
Each ad campaign is made up
of one or more ad groups
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ad
An ad typically includes a link to your website and a description or promotion of your product or servicesA small four line ads consisting headline, two short line of text and URL
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Rules of making ads
Heading : 25 characters
Description Line : 35
characters
Display URL : 25 character
Destination URL : 1024 char
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Types of ads
Text ad Image ad Wap ad Specialized ad Product listing
ad Display ad Dynamic ad
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Campaign management
Any ppc campaign requires constant research, testing and evaluation, as well as considerable PPC campaign management in order to provide the greatest return on investment
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Goal of Campaign management
Reduce your cost-per-click Protect your brand Raise your quality score Target your local market Produce more qualified leads
for less money Return on investment
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Campaign management
Ad position Click through rate Cost per click Conversion Quality score Website
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Address : SCO -15, Dayal Bagh, Near Hanuman Mandir Ambala Cantt-133001 Haryana
Ph. No.: 9729666670, 8222066670 &0171-4000670Email ID: [email protected]: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
