Soumya

Mukherjee

EDM

MBA3-1367

Pay per click (PPC) (also called cost per click) is an internet

advertising model used to direct traffic to websites, in which

advertisers pay the publisher (typically a website owner) when the

ad is clicked. It is defined simply as “the amount spent to get an

advertisement clicked”.

Benefits

Pay Per Click Marketing

Instant Traffic

Easy to Target

specific

Audience

Total Control Over

Campaign

Pay only for Performance

Easy to measure

Results

Why

Optimize

your PPC?

Reduce Cost

Per click

Improve

Campaign

ROI

Higher Click

through Rate

Better Quality

Score

Why We need to Pay for Clicking?

PPC is the backbone of Commerce

on the Internet!

Whats New Lately?

Lets Talk Numbers!

Keyword Advertising is part Art part Science! You are not going to get good

Results in a Month– It takes

some time to respond to

Adwords!

By using Geo-Targeting You can

save Money and achieve Higher

Conversion!

PPC+SEO: Guaranteed Listing! Tricks

Clicking on Ads for the Direct Purpose of

Costing the Advertiser Money!

! CLICK FRAUD

A Soumya Mukherjee InfoGraphic!