Embed Size (px)
Citation preview
Pay Per Click
Publishers & NetworkPublishers Network
Google Adwords
Facebook FB Ad manager
Linkedin Linkedin Ad managerAgen
cy (W
e)
Advantage Of Doing PPC1. Immediate Visibility
2. You only pay when some one clicks on the ad only.
3. Goal leads Oriented Channel (Conversion/leads)
4. Proper Trackability (Quality & Quantity)
5. Control & flexibility
6. Guaranteed Ranking unlike SEO
7. Accountability & maintainability
8. Niche Targeting (Direct targeting to the needy people)
9. No pre-defined investment.
10. Maximum Exposes.
11. Quick Results
12. Quick Time Decission
13. Branding (Brand awareness/Recalling)
Understand the target Audience
#1. People who need theProduct/Service & Readyto Pay
#2. People Who haveneed but not ready topay now
#3.People don’t haveNeed or Not able topay
Channels Of PPC
1. Search Engine Advertisement (Buying Intent Targeting)
• Bing
1. Social Media Advertisement (Profile Targeting)
1. Retargeting
• Remarketing
• Brand Recall
Google AdsGoogle adwords is a three layer ad network
Google AdsAccount setting level (Standard/MCC)
1. Currency
2. Billing info
3. Time Zone
Campaign Level
1. Properties
• Budget
• Scheduling
• Location
2. Different types of campaign
• Search & Display Campaign (CPC & CPM)
• Search Campaign (CPC)
• Display Campaign (CPM & CPC)
• Video Campaign (CPV)
• Google Shopping (CPC)
Ad Group• Keywords
• Ad copy
Online Business Objective
Industry Types Target Company
E-Commerce Sales Flipkart
Service Generate Leads BPD
Content Marketing Show ads Blogger
Information/Support To help people to get info Govt sites
Branding Engagement Online/Offline Store
Goal Conversion
PPC helps us to buy the traffic for the business but to convert them into final customer is the ultimate goal & to achieve the goal the following things need to be taken care of:
1. The site should be marketing ready website to get the conversions
2. The website should have WOW feel
3. The site should be in structured way
4. Conversion rate optimization - Landing page optimization
Note: If the site is not marketing ready (points 1-3) then we would be happy to recommend our suggestion. For landing page optimization our PPC team works on it dedicatedly.
Landing Page Design/Optimization
What is Landing Page?- A web page which serves as the entry point for a website or a particular section of a website. It is also known as lead capture page" or a "lander. The general goal of a landing page is to convert site visitors into sales or leads
What Is landing page optimization?- Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.
Some Example:
Why landing page Optimization
The landing page is necessay for each & every advertisement. It should also be optimized to convert the traffic into the customer.
