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PPC TRAINING COURSE BY DIGITAL MARKETING PROFS

PPC Certification Course Training Institute In Rohini Delhi

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Page 2: PPC Certification Course Training Institute In Rohini Delhi

WHAT IS PPCPPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Page 3: PPC Certification Course Training Institute In Rohini Delhi

TECHNIQUES OF PPC SETUP YOUR SEGMENT USE DIMENSIONS RUN SEARCH QUERY REPORTS UTILIZE AD EXTENSIONS IMPROVE REMARKETING EFFORTS ENHANCE AD COPY OPTIMIZE GOOGLE DISPLAY NETWORK USE TRADEMARKS REVIEW COMPETITORS’ ADS AND

WEBSITES CONTINUALLY OPTIMIZE AND CHANGE

YOUR AD SEEK PURCHASE INTENT

Page 5: PPC Certification Course Training Institute In Rohini Delhi

PPC V/S ORGANIC

PAID RESULTS

ORGANIC RESULTS

Page 6: PPC Certification Course Training Institute In Rohini Delhi

PPC COURSE OVERVIEW Introduction to AdWords Account management Campaign and ad group management Keyword targeting Sitelinks Budgets and bidding Measurement and optimization Managing multiple accounts AdWords Tools Performance Monitoring and Reporting Optimizing Performance AdWords API Display Campaigns Google Mobile Web Marketing Google Mobile App Marketing Competition Analysis Software’s

Page 7: PPC Certification Course Training Institute In Rohini Delhi

WE ARE GOOGLE CERTIFIED We all learn through

experience, through making small/big mistakes in day today work, and trying out new ideas – not by being told what to do.

With the DMP digital marketing training course you’ll be working with others on real projects to give you practical experiences you’ll be able to draw on throughout your digital marketing career.

Page 8: PPC Certification Course Training Institute In Rohini Delhi

CLASSES SCHEDULE

Batches Starts 16th Jan 2017

Saturday/ Sunday

PPC Training Course Fee: 6,000/-