Thursday Night Live Music at Jacob’s Well

Presented by: James Powell, IMBS

Who is Jacob’s Well and What is Their Mission?

Coffee Shop and Cafe founded in 2005

Community Based Mission

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Initiative Initiative

To bring the message of

hope through live

music on Thursday Nights

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SWOT

Strengths

Mission Based Culture

Our customers RULE!

Great Menu

Location

Price

Live Music

Use of Technology

Great Web Presence

Weaknesses

Limited Capacity Operating Hours Mission Based Culture

Opportunities

Butler Community College

El Dorado Lake Campers

Church Groups

Threats

Environmental (Weather)

!

Political

The Competition

Direct

Meads Corner

Indirect

Scooters Coffee House

Research Focus Groups as the Primary Research

Survey’s as the Secondary Research

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Target Market

Students ages 16-20 Attend Butler Community College Attend Home School Attend El Dorado Public Schools

Buyer Persona Age: 19

Relationship Status: Dating Occupation: Waitress/Student

Education: Attending Butler Community College. Home

Schooled until 2012 Income: Under $25, 000

Interests: Live Music, Christianity, Cooking, Hanging

Out with Friends

Name: Faith M.

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Multi-Channel Marketing

Social Media

Website

TV

Radio

Print

Handbills

Word of Mouth

Events

Team Sponsorship

Charity

Creatives

Join us at Jacob’s Well Every Thursday for LIVE MUSIC

and Wood Fired Pizza!This week’s featured musician

is Chuck Haukos

Music from 6:30-9pm

Pizza from 4-8:30pm

http://www.ilovethewell.com139 N Main St,El Dorado, Kansas (316) 321-1290

Media Flow Chart

Media Schedule & Budget

References

Butler Community College http://www.butlercc.edu/

Graham McGregor: Differentiating your business.The New Zealand Herald. (July 30, 2013 Tuesday): 627 words. LexisNexis Academic. Web. Date Accessed:

2013/08/11.

Jacob’s Well http://ilovethewell.com/ http://www.youtube.com/user/ilovethewell https://www.facebook.com/ilovethewell

Mcdonald, R., & Parker, J. (2013). When a Story is More Than a Paper. Young Adult Library Services, 11(4), 27-32 Retrieved August 18, 2013

Meads Corner http://www.meadscorner.com/

Neumeier, Marty. The Brand Gap. MBS Direct. <vbk:MBS987785#page(vi)>.

Poll Star http://www.pollstar.com/atpDetail.aspx?SearchBy=C

Regnerus, M. & Uecker, J. (2007). How Corrosive Is College to Religious Faith and Practice? Retrieved August 18, 2013 from http://big.assets.huffingtonpost.com/

Regnerus_Uecker.pdf

Scheitle, C. P. (2011). U.S. College Students' Perception of Religion and Science: Conflict, Collaboration, or Independence? A Research Note. Journal For The

Scientific Study Of Religion, 50(1), 175-186. doi:10.1111/j.1468-5906.2010.01558.x

Scooters Coffee House http://www.scooterscoffee.com/

Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers

Directly, 2nd Edition, 2nd Edition. John Wiley & Sons P&T, 2010-01-18.

Tancer, B.(2008) Click: What Millions of People Are Doing Online and Why It Matters. Hyperion, New York

!!!

References Continued

Graphics

Slide 3- http://ilovethewell.com/wp-content/uploads/2012/10/IMG_03192.jpg !Slide 4- https://sphotos-a-dfw.xx.fbcdn.net/hphotos-ash2/285345_536543536385377_2030090588_n.jpg http://road23music.com/wp-content/uploads/2012/07/Front-Cover-JPG-300x298.jpg http://ilovethewell.com/wp-content/uploads/2012/10/IMG_02931.jpg !Slide 6- Faith McVay https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/45746_10201523770686574_1979367798_n.jpg !Slide 12- http://farmprogress.com/cdfm/Faress1/author/254/2013/2/week_focus_severe_weather_awareness_1_634976454131208332.jpg https://si0.twimg.com/profile_images/245580829/kansaspolitics-logo1.png !Slide 13- Survey from personal file https://sphotos-b-dfw.xx.fbcdn.net/hphotos-prn1/387709_304189496287450_1850448273_n.jpg !Slide 14- Infographic by James Powell, J.Powell, LLC