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Postgraduate Technology and Innovation that Promises Success

SMILE

Innovation curve

SMILE

Innovation curveIn

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Early

Maj

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Late

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Lagg

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Digital FirstC O U L D Y O U S U R V I V E W I T H O U T D I G I TA L ?

!OnlineOfflineLoop

You are not competing with universitiesI F S T U D E N T S S P E N D T I M E O N L I N E , W H Y C H O O S E Y O U ?

“Doing OK is the enemy of innovation”

S T E V E M AY- R U S S E L L D I R E C T O R O F T H E B R I T I S H D E S I G N C O U N C I L

1. Understanding the Evolving Market

2. Complacency

3. Lengthy Procurement Cycles

4. Technical Skill Gaps

5. Knowledge of the Available Technology

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Think about the internet as a Labrador 1 Y E A R O N L I N E I S T H E E Q U I VA L E N T O F 5 O F F L I N E Y E A R S

R I P F L O P P Y D I S K S 2 0 1 0

Data is your Competitive Advantage

The day of demographics is dead How well do you know your users?

# H E L L O B R U M - A C A S E S T U D Y

# H E L L O B R U M - A C A S E S T U D Y

Social Advertising is 545% more effective than traditional online advertising

Instant Gratification T H E WAY Y O U R A U D I E N C E A C C E S S E S I N F O R M AT I O N

I S C H A N G I N G

“1/4 students uses social media to contact

university staff.” C H R I S PA R R , T H E

Social Validation

If you see someone else doing something, you’re more likely to do it yourself

V I R T U A L C A M P U S

V I R T U A L C A M P U S

V I R T U A L C A M P U S

V I R T U A L C A M P U S

The North American Virtual Open Day resulted in a 245% increase in applicationsVIRTUAL TOUR - AMERICA MODE

SMILE

T H E P O W E R O F A P E E R I S J U S T A S I M P O R TA N T A S T H E W O R D O F T H E I N S T I T U T E

T H E P O W E R O F A P E E R I S J U S T A S I M P O R TA N T A S T H E W O R D O F T H E I N S T I T U T E

T H E P O W E R O F A P E E R I S J U S T A S I M P O R TA N T A S T H E W O R D O F T H E I N S T I T U T E

Any Questions?

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