POSSIBLE PLACES MY VIDEO WILL FEATURE

OR BE ADVERTISED

ADVERTISEMENTS

Magazine AdvertisementsMusic magazines often advertise relevant artists to their genre in their magazine. They do this by including an A4 size poster with details about their new album included. An advertisement I will be creating for my ancillary text would be featured in a magazine that is the same genre as my artist (which is alternative/indie pop).Examples:

ALREADY EXISTING ADVERTISEMENTS

TV AdvertisementsRecord labels often use advertisements that are previewed on the television to promote the artist’s new album, songs and videos. Advertisements in this form usually have diff erent moods and stylistic features depending on the genre. If my music video was to be promoted in this way, the advertisement would announce the release of my artist’s new album while showing clips of the music video and mentioning popular songs off that album. Examples:https://www.youtube.com/watch?v=nTJF4vI0FaQ Katy Perry Ad

https://www.youtube.com/watch?v=kiLglQ_-NbQ Scouting For Girls Ad

https://www.youtube.com/watch?v=3nNoMjKNxpY Goril laz Album Ad

https://www.youtube.com/watch?v=gBUegIfOGww Pixie Lott Album Ad

ALREADY EXISTING ADVERTISEMENTS

Music videos are also regularly advertised on Youtube before a video begins. Videos also sometimes have pop-up bars along the bottom to promote a product although this is not as eff ective as previewing a video beforehand.

ALREADY EXISTING ADVERTISEMENTS

Vevo is a website that off ers a collection of music videos online via their own website and Youtube. It is common for Vevo to advertise the release of an artist’s new product (usually one from Universal or Sony as that is who they are in partnership with). By doing this eff ectively music fans can discover more music or new products by similar artists to the one they were originally looking for. On Youtube, Vevo use banners and backgrounds in order to promote artists. This is eff ective and stands out.

ALREADY EXISTING ADVERTISEMENTS

Musicians are also using Instagram in order to promote their new releases. Instagram includes a video feature where you can share short videos in order to promote the release of a new music video. You can also include as many hashtags as you want in the description in order for the video to be viewed by more people. The band ‘Phoenix’ recently posted clips of their new music video on Instagram before it was released in order to grab attention from their audience and other members of the media.http://instagram.com/wearephoenix

ALREADY EXISTING ADVERTISEMENTS

Artists and record companies also use twitter in order to promote and advertise their new product/video. It is common for musicians to tweet about the release of their new video and count down the days until its release to excite their fans and keep them interested. This technique usually gains a lot of attention for the artist and the video. Links to the video can also be shared continuously by twitter users. Twitter also often allow accounts to promote their tweets which means that the specific promoted tweet will be shared across everyone’s feed.

ALREADY EXISTING ADVERTISEMENTS

FEATURES

Music videos are very commonly featured on Youtube.com, Vevo.com and music channels. Many record labels upload their content via Youtube, including Vevo. These are very easy ways to share music videos and make it easy for them to be shared on social networking sites. You can also keep track of the view count on each video. Music channels are often made individual by genre, although most music channels play chart music or the UK top 40. There are music channels where the viewer can request what video they want to be played and music channels that play metal, hip hop and old music. This makes it easier for the audience to find what they are looking for, therefore making this a successful area for videos to be featured.

ALREADY EXISTING FEATURES

In order to create a product that receives great attention from global audiences I would need to feature my video on music channels, Youtube and Vevo. I would also have to share it on social networking sites/apps (i.e Instagram, Twitter, Facebook) I would also need to create advertisements to be featured online, in magazines or on the television. These are all possible areas my music video could feature/be advertised. Using these techniques would help my product become more successful and gain a greater amount of attention.

SUMMARY