Porosity – Information Porosity – Information ‘Leaks Out’ ‘Leaks Out’

Can be viewed as inadvertent Can be viewed as inadvertent transparency…transparency…

How:How:

Information ‘leaks out’ through: Information ‘leaks out’ through:

Forms of gossipForms of gossip

Social networking sitesSocial networking sites

SMS etc. SMS etc.

Managing: Managing:

Many organisations manage this by Many organisations manage this by having a process for monitoring emails having a process for monitoring emails sent out and other online transactions sent out and other online transactions reduce the chances of harmful porosity. reduce the chances of harmful porosity.

This is why there is a need for employee This is why there is a need for employee policy… policy…

Positive or NegativePositive or Negative

Positive:Positive:

Porosity leads to Porosity leads to transparency which transparency which shows the shows the organisation has an organisation has an authentic voice. authentic voice.

Begin to interact with Begin to interact with the public the public

Negative: Negative:

If launching products If launching products e.g. Applee.g. Apple

Musicians when Musicians when music is leaked – less music is leaked – less sales sales

Internet is acting as an Internet is acting as an agent to change agent to change

organisations to be more organisations to be more transparent and porous…transparent and porous…