1.Content, life and everything

2. digital continues to disrupt every aspectofbusiness 3. The re-imagining ofeverythingMary Meeker, Partner at Kleiner Perkins Caufield & Byers Internet trends report 2013 4. The rise ofthe mobile Web means the entire world will be online by 2020Eric Schmidt and Jared Cohen The New Digital Age 5. connectivity = data 6. 90% ofthe data in the world today has been created in the pasttwo years 7. in 2013 internetdata, mostly user-generated, will accountfor 1,000 exabytes. 1,000,000,000,000,000,000,000 8. Companies can collectall the data they want, butdata alone will never be enough 9. technology changes, tools change, the social landscape changes. human nature does notchangeFelix Dennis 10. data + intuition 11. By2020,mostinterruptive marketingwillbegone. advertisingbecomescontentGerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, 12. brands as media owners 13. more integrated more COLLABORATIVE more responsive 14. Brilliantideas every day 15. Branded content 16. Data as content 17. Brand newsroom 18. personalised content 19. brand as media owner 20. Global brand guardianship 21. The rise of video strategy 22. Mobile first 23. campaign content 24. thank you