“CYCLING ADVENTURE”

GENERAL PROJECT

1. Project name - „Cycling Adventure”

2. Field of activity: Providing a comfortable holiday in urban-rural environment as well as interesting ideas to organize free time for both residents and visitors.

MARKET ANALYSIS AND COMPETITION

CHARACTERISTICS OF THE OFFERED SERVICE

Cycling Adventure offers its customers a wide range of services.The cycling route begins in Grójec - Niepodleglosci Alley, and ends in Nowe Miasto upon the Pilica river. The 36-kilometre route will include four stop points in different places. They will contain:

• a bike rental,

• a route map,

• road flares,

• a vending machine with water and hot tea,

• a self-service barbecue with baked potatoes and sausages,

• 4 wooden gazebos,

• at one place there will be a possibility of mushroom picking.

FUTURE COOPERATION

We want to cooperate with schools and provide bicycle trips.We are going to organise meetings in schools to educate

children how to be safe on the road.We will cooperate with forest inspectorate and travel guides

to organize education trips especially for children.

SPECIAL OFFER FOR CHILDREN

During summer holidays we are going to organize meetings for children. We will teach them how to be better ride bikes, do some sports competitions and make short trips for children (for example to Modrzewina forest and make there a campfire with sausages and taken the opportunity to meet the forester).And all these activities will be for free.

FIRST TRIP POINT NIEPODLEGLOSCI ALLEY IN GROJEC

SECOND TRIP POINTSTARA WIEŚ

THIRD TRIP POINTMOGIELNICA - FOREST

FOURTH TRIP POINT NOWE MIASTO ON THE PILICA RIVER

WHERE TO GET THE MONEY FROM?

We will apply for EU funds to buy equipment (spare parts to bicycles, bike repair, some office equipment, etc.).We are already after preliminary talks with the company which produces energy drinks – when we open our firm they will buy for us 15 bikes (the bikes will have their logo and to all the rented bikes there will be attached a bottle of energy drink). In the first year in summer time when tourist traffic is increased we will employ seasonal workers. In addition, we have a few people who will be willing to work as tutors and instructors during trips.

TARGET MARKET SUPPLY AND ASSESSMENT OF COMPETITION

Grojec District in Mazowsze province is a large area of orchard areas and rural communities. The offer is addressed to the inhabitants of these areas as well as tourists in the spring, summer and autumn.

Services provided by cycling adventure will be pioneering in this area.No competition here as a service provider for leisure - recreation center.

MARKET DEMAND PRICES

Analyses show that there is the ever-growing group of residents who are interested in recreation in the area. Hence the need to enable people to use specific routes, and provide the necessary equipment for recreation.

•Bike hire price will depend on the length of rent, first hour is free, every next hour- 5 PLN extra,

•Using the grill 10 PLN,

•Opportunity to make a day group tour ( min 10 and max 20 people)- price 25 PLN- adult and 15 PLN- child all-inclusive.

MARKETING PLAN

• Advertisements in the local press- „Jabłonka”, „Okolica”, „Życie Grójca”,

• Notice to the news server- echodnia.eu, grojec24.net,

• Ads shown in cooperating companies offering:

bike-repairs,

lodging in Nowe Miasto on the Pilica,

• Leaflets

• Facebook profile, most people have it too so it has another grand benefit- it is free so we do not have to waste money,

EMPLOYMENT PLAN

• 2 supervising people at the main points of cycle route - seasonal work for students,• Hiring bicycles from local inhabitants,

FINANCIAL PLAN ( FROM APRIL TILL OCTOBER)

Monthly Costs :• Labour - 2 000 PLN,

• Advertising - 50 PLN,

• Hiring one bicycle - 100 PLN,

• Water and tea - 100 PLN,

• construction of route - 10 000 000 PLN,

• 4 wooden gazebos- 3 200 PLN,

• 4 grills 2 500 PLN,

• 30 bicycles – 20 000 PLN,

Projected revenue:• Group tours - 1 000 PLN,

• under 10-person tours - 1 000 PLN,

• Using grill area - 350 PLN,

• Using the vending machine with water and hot tea - 500 PLN,

• Part of the attraction of the requested hotel - 800 PLN,

ALTERNATIVE ROUTEOne of our alternative routes:

Land Jeziorka main trailOsuchów (gm. Mszczonów), municipalities Pniewy, Grójec, Prażmów, Tarczyn, Piaseczno, Konstancin-Jeziorna, to the mouth of the Jeziorka River to Vistula River- 77.8 kmTrail demanding due to the large distances, varied in terms of the surface. Very picturesque - divided into several sections, suitable for family tourism. The trail suitable for trekking or mountain bike, although there are a lot of sections of asphalt, suitable for road bike.

ASSESSMENT OF OPPORTUNITIES AND THREATS ARISING FROM THE CONDUCT

OF INVESTMENT

Opportunities• great interest in leisure cycling,

• lack of this type of investment in the region,

• market expansion,

• cooperation with the hotel from the area of the bicycle route,

Investment risk•The project poses a minimum risk investment because the company in the initial period of its operation is devoid of competition. The capital required for the establishment and operation of the company is 100% of the owners, thanks to which the company manages to avoid a possible debt.

CONCLUSIONS

„Cycling adventure” has the potential to become an important part of the recreation facilities for residents and tourists.

LOGOS OF OTHER BUSINESSES – CREATED BY THE STUDENTS OF

L.O. GROJEC~ BICYCLE RIDES AND AGRO-TOURISM FARMS ~

~ CLASS PRESENTATIONS – ‚PARADISE’ ~

We will take

you to the

~ ‚AGROFAL’ ~

‚RAINBOW VALLEY’ AND ‚MARMOT’

‚PIG CORNER’