Seminar: Your company purpose and going global

Topic Number:3

Principles of Business

2

Overview

Developing a company mission and purpose is highly significant in creating a direction for employees and customers to understand. We will explore this notion in the first half of this seminar. We will consider what is the purpose of your organisation and how you will communicate it to all stakeholders.

Thereafter, we will look to determine the optimal way to take your company global critically evaluating how to make strategic choices.

Finally, we will determine the type of key challenges you may face when moving your business overseas and how you can overcome them.

3

• Describe your company mission and vision

• Develop a robust plan to be able to communicate it to key stakeholders

• Evaluate and articulate how you would make decisions on where and how to expand your company globally

• Be able to describe the key challenges you may face when ‘going global’

Learning outcomes of this seminar

Agenda for this seminar

Put together a mission statement for your company

If you were going to ‘go global’ consider how you would assess which country you would enter

Consider the types of challenges you may face and how you would overcome these

What is your company purpose? How would you articulate and communicate this to your employees and customers?

Structure for the session

You will have 15 minutes to

discuss each question

We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area

Feel free to ask questions but please do not have separate conversations ‘we are all in

this together’!

What is your company purpose?

How would you articulate and communicate

this to your employees and

customers?

Have a mission

A small body of determined spirits fired

by an unquenchable faith in their mission can

alter the course of history

Mahatma Gandhi

Ask yourselves: why are we doing this business?

View video: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

What are you trying to cause in the world?

What mission would inspire others?

Communication: Actions speak louder than words

Communication

Respect

Integrity

Excellence ?

Name the corporation

Mission and values in everything you do: A Starbucks Example

To inspire and nurture the human spirit – one person, one cup and one

neighborhood at a time.

View video: https://www.youtube.com/watch?v=_-

4EUNa8xQs

BUT

Mission and values in everything you do: A Starbucks Example

Really…

Dell’s mission is to be the most successful computer company in the world at delivering the best customer

experience in markets we serve. 

YouTube’s mission is to provide fast and easy video access and

the ability to share videos frequently

Skype’s mission is to be the fabric of real-time

communication on the web.

Amazon’s vision is to be earth’s most customer centric company; to build a place where people can

come to find and discover anything they might want to buy

online.

Lets assess some mission statements

If you were going to ‘go global’ consider how you would assess which country you would enter ?

Macro: Navigating the PEST

• Is the country politically stable?• Do they have any sanctions that

prevent foreign companies entering?

• Are their laws favourable?• Do they encourage/incentivise

foreign companies?

Political Economic

Social Technological

• Is the country fast growing?• Is their significant economic

impact?• What is the level of economic

development?

• Does the social trends match with your companies aspirations?

• Are the countries social conditions favourable to help grow your business?

• Have consumers already had exposure to your products and demand more?

• Is there adequate infrastructure to help market your product?

• Will technology help you market and grow your business more effectively?

• How will you be able to use it to your advantage in a particular country?

Model for International Selection

Model for International Selection

Consider the types of challenges you may face and how you would overcome these

Appendix – Sources for illustrations

Slide 7: www.biography.com

Slide 9:www.alphinenow.com

Slide 11:www.rollingstone.com

Slide 13www.wikipedia.org

Slide 14:www.starbucks.com

Slide 16:Amazon, Dell, Youtube and Skype websites

Slide 19 & 20:www.riskadviserinc.com

End of Seminar

Note: This recording is for your personal use only and not for further distribution or wider review.

© Pearson College 2013