PLANNING PITCH BY DOLVANI, SAGE AND JOSEPH

INTRODUCTION TO SONG & GENRE

• The song we have chosen to make a music video out of is

Determination by Dot Rotten. This song is off of the “Interview”

mixtape by Dot Rotten which was released this year. The genre

of the song is UK Rap/Hip-Hop. The song challenges the

stereotype of the typical Rap/Hip-Hop artists that talk about

money, gun violence and women.

STAR IMAGE

• The image that we would like our artists to have is very inspirational,

pure and successful. He xdxxccccbe wearing all white clothing to

show his success and purity. However, throughout the video his

image will change. In the beginning of the video you will see his main

start image at the beginning but then it will change and he will be

wearing dark clothing which would be a black hoodie, black jeans

and black trainers. This image will show the audience his criminal

past and the slow change as the music video progresses to smart and

pure clothing shows his new lifestyle and how he has changed from

his dark ways in his seemingly former life.

TARGET AUDIENCE

• The target audience for our music video are teens aged 16-19

who live in predominantly middle class/ working class areas

who understand the struggle of trying to acquire money

through hard work despite all the hardships in their life. I feel

that these young people can relate the most to the music video

as they know the struggle of life in the bad areas of London

and the struggle it is to get out of these places and that mind-

set.

OVERALL MEANING/CONCEPT OF THE VIDEO

• The concept of the video is that the artist is finding himself in

life, trying to figure out who he is in life and in the end of the

video he becomes successful and finds himself and sees where

he needs to be in life. The overall meaning of the video and the

song is to stay determined no matter what happens around

you. No matter what happens, always stay focused on your

dreams and chase it until you’ve made it.

NARRATIVE SYNOPSIS

• The narrative of our music video will be the telling of our

artists previous life and how he sue to be in the past to his

progression in the music scene and the hardships he had to go

through to get to where he is now. As the music video goes on

we see the artist progressing through music but also

encountering some obstacles on the way where he has to stay

determined and focused if he wants to reach his goal. At the

end of the music video our artist will meet himself signalling

that he has found himself and his life's goal is complete.

LOCATION/SETTING AND PROPS

• Our first location will be at the dance studio in the school and

we will make the room dark and have a spotlight on the artist

which would create the atmosphere we want. We will also shoot

the video on Cable St to film the first part of the video and then

at the end of the video we will shoot the artist walking to the

drama studio. The props we will use are money for when the

promoter slaps money out of the artists hands.

ANY QUESTIONS??