Song title: Pumpin Blood Artist: NONONO

INDIE GENRE

We are going to challenge one of the indie-pop conventions that instead of a love story narrative, it would consist of a journey with friends.

Indie- pop conventions

Low-budget settings e.g.

cities, beach Live band performance

Performance partnered with

narrative Lyrics matching the visuals

Long shots, close up shots, handheld shots, establishing shots, wide shots, tracking, titling and panning camera movements

Filter e.g. black and white

STAR IMAGE OF THE ARTIST

Primary Audience: Females aged 18-20

University

High active social life e.g. Twitter, Tumblr, Facebook, Instagram

Enjoys going concerts, festivals, gigs, reading

latest fashion and music magazines.

Spends time with their families and friends.

Ideologies: Uses music to express how their emotions, believes that music influences them in what they do. Music helps to make them feel at peace and forget about stressful situations. They value their family and friends.

Enjoys taking photos and visiting photography and art exhibitions.

They are eager to travel and explore the world.

OVERALL CONCEPT/MEANING OF VIDEO

Video portrays that you don’t always need love from the opposite sex in order to have a enjoyable day.

Theme: youth and fun.The band would be seen in our music video always excited and ready for their adventure.e.g. running with sparklers, colour smoke bombs and laughing with friends.

Meaning: have fun whilst you can since your still young before you get into the ‘real world’.

Video will imply that your friends is what keeps you going and that you can rely on them.

INTERTEXTUAL REFERENCES

The Breakfast Club – the ‘fist pump’Ferris Bueller’s Day off – taking advantage & enjoying the day as much as you can

NARRATIVE SYNOPSIS: BEGINNING (instrumental)

The scene begins with a time-lapse birds eye view shot of busy stations (Canary Wharf, Liverpool Street) setting with business men and women walking, reverse editing would be used to match the beat in the beginning of the song. An establishing shot of the airport is used, then a long shot to show a business man/woman with a suitcase going one way and the camera tracks the band going the opposite direction- a slow motion effect is used to highlight this. The camera continues to track the band from behind them and tilts up to show the arrivals sign, then the first verse begins.

SETTING/LOCATIONLiverpool Street Station

Canary Wharf Station

Heathrow Airport

Studio

Southend Beach

Southbank Skate park

PROPS Drums Guitar x2 Microphone Suitcase Sparklers Smoke bomb Tripod DSLR Reflector