Taynie Gage

Advertising photography is creating images with the purpose of selling for a product.Promotional photography may be used to raised to build profile for a certain thing e.g. a band.The images will most likely be heavily edited to make the product look at its best. Artificial lighting and a range of lenses may be used according to the nature of the shoot.

What type of lenses could be used?

A wide range of lenses can be used for advertisement and promotional photography such as wide lens to capture a large amount of the scene and telephoto lens to capture details that are further away in the scene.

This affects the image because..The amount of detail within the image will differentiate due to the lens use. If a telephoto lens is used, there will be a narrow view in order to capture objects that are far away in more detail.

My personal opinion of this style of imagery is that..I enjoy promotional photography for things such as bands more than product advertisement however I do like both especially if the campaign is interesting.

Advertisement and

Promotional

Image control

Is this image controlled or manipulated? Explain why..This image is definitely controlled as the subject of the photography knows the camera is there. The subject of the photography, the band The Family Rain, are posing for the photo and that means the image is manipulated or set up.

Is this image observational or candid? Explain why..The image of the cider is not observational as the elements of the image have been influenced.

Lighting Techniques

The top image, uses the natural street lighting to create the image. The photograph may be taken with a camera flash however is mainly ambient lighting.The bottom image was produced in the studio and therefore the lighting is artificial.

Post-Production

Does post production take place?

Post production will most likely take place with advertising and promotional photography to get the best out of the image and to make the image look as appealing to the consumer as possible.With the image below, the reflection was added during post production, the colour would most likely be enhanced to make the fruit look more enticing .

Photographers in the field..

Johanna Parkin is a highly talented photographer who specialises in product advertisement photography. She has photographed for a wide range of companies from Burt’s Bees Cosmetics which is shown in the image example above to Mr Kipling.

This style of photography would appear..In magazines with a large female target market in order to appeal to the market.

Archetype Image

What contexts could this image be seen?As this image is an advertisement, it could be seen anywhere from magazines to billboards.The genre for this type of product will be looking in food magazines and other prints found in supermarkets.

The advantages of photographing in this style are..The product looks appealing and will make the consumer want to buy the item.The images are simplistic and direct and this is an advantage as the product will be similar to the photographs.

Disadvantages of photographing in this style are..There will always be a risk the product may look false and not convincing, this may prove to be a problem as the consumer may believe they have been sold false advertising.

Things I like about the image are..I enjoy the vibrancy of the colours as I believe this makes the product look more appealing.

It is categorised by..Fashion photography is used to promote and sell clothing and cosmetic items often seen in magazines and shops. The images are mainly taken in studios or sets and can be on location however, studio photography is more common for fashion photography. The lighting is heavily manipulated and the image is edited so that the outcome is the best it could be.

What type of lenses could be used?

The type of lens that could have been used for these images are..A wide range of lenses can be used for fashion photography. The images on the right were shot with a wide lens.

The purpose of using this lens is to..Concentrate on the subject as there isn’t a lot going on behind the subject and therefore the viewer is drawn to the image. The subject is close to the camera and therefore it wouldn’t make sense to use a telephoto lens.

My personal opinion of this style of imagery is that..My opinion on fashion photography is split because although I really like the images and the focus on the fashion, I don’t agree with the extent of the image manipulation that comes with fashion photography in order make the model/clothing look more beautiful.

Fashion Photography

Image control

Is this image controlled or manipulated? Explain why..This image is controlled as the majority of fashion photographs are. The photograph has been staged in order to advertise what the product is.

Is this image observational or candid? Explain why..Observational or candid photography means the photographer prefers not to influence the elements of the photo and therefore this image is not candid. The image has been set up.

Lighting Techniques

For the images on the left, the use of..As the image was shot in a studio setting, the use of artificial light has been introduced. The model has been side lit to increase shadow on the left side of her face.

http://fancyfree.typepad.com/.a/6a0133ecf743e7970b015432fd4e6e970c-pi

Post-Production

Does post production take place? Explain why, alongside your justification Due to the nature of fashion photography, the images will often be highly edited in order to make the photographs look more pleasant. Photographers in

the field..

Patrick Demarchelier.

Patrick Demarchelier is an extremely successful French fashion photographer who has shot international advertising campaigns for numerous designers such as Chanel, Yves Saint Laurent, Calvin Klein and Dior.

This style of photography would appear..In magazines and other promotional campaigns in order to sell an item. Due to the high status name of the photographer, the images will appear in high status magazines such as Vogue.

“Surprise is his technique of choice. He might work very quickly, ambushing a subject by telling her he’s only taking test shots, while actually clicking and capturing an indelible, perfect image even before she has had time to prep and pose. Other times, he might draw out the session to the point where the sitter has no choice but to let her guard down: “After two hours they get so bored they completely forget about the camera,”http://fashion.telegraph.co.uk/article/TMG9683072/Candid-shots-Kate-

Moss-opens-up.html

Archetype Image

What contexts could this image be seen?Images like this can be shown in magazines and catalogues to advertise clothing and fashion items. They can be presented within a campaign in which the photos can be shown on the internet, within social media and on billboards.

The advantages of photographing in this style are..The designer will be able to sell items and make them look appealing.The image on the right is a campaign against faux fur and this particular images creates a link between the animal and product, therefore an advantage is that a link can be identified.

Disadvantages of photographing in this style are..Fashion photography often has negative connotations about the health of models and therefore this is a disadvantage.The product can be biased to how the photographer wants to show a product and therefore the viewer can be influenced exactly how the photographer wants.

Things I like about the image are..I like the clear link between the campaign concept and the animal used in the imagery. The campaign is about the use of faux fur and the disuse of real animal fur. I like the way the model is holding the leopard cup in a motherly way to indicate the love between the two. It shows a direct link between humans and animals.

It is categorised by..Photojournalism is the study or real situations through photography to show a realistic view on current affairs. This can be anything from war photography, sport photography or paparazzi.

What type of lenses could be used?

The type of lens that could have been used for these images are..Normally, a wide angle lens is used however if the photographer needs to get closer to the subject, they will need to use a telephoto lens.

This affects the image because…The image will be affected as the amount of detail will change if a telephoto lens is used. The details in the images will be much clearer

My personal opinion of this style of imagery is that..I find photojournalism extremely interesting and the images are intense and emotive. Some of the images I have seen have been thought provoking and I enjoy finding out a story behind the photographs.

Photo Journalism

Image control

Is this image controlled or manipulated? Explain why..The style of photojournalism is arguably one of the most naturalistic styles of photography as the image is contributing to the media in order to tell a story and therefore shouldn’t be controlled.The image is manipulated in a sense that the person viewing the photography can only ever see part of the scene.

Is this image observational or candid? Explain why..The photograph is candid as the subject was most likely not aware the camera was there, the image is observational rather than staged.

Lighting Techniques

The images on the left use naturalistic lighting. The top image was clearly taken outside during daylight hours and therefore the use of artificial lighting was not needed. If the photographer needed more light, they could use a flash gun on the camera if available due to the convenience of a portable light.

Post-Production

Does post production take place? Explain why, alongside your justificationNo – the style of photography is natural (the image to the right) with limited manipulation due to lack ability to control the situation. Due to this, there is not much to emphasise as it is more documentary rather than set up.

The image below of the kids will have had very little post production as it is a naturalistic shot which shows the innocence of children. This is reflected through the lack of editing. It also portrays real life, in the moment as images during this time (1950s) as photography did. The original image holds more significance to the meaning portrayed.

Photographers in the field..

Sefton Samuels

Sefton Samuels is a British photographer best know for his naturalistic portrayal of northern England.

His photography would most likely appear in museums such as the National Portrait Gallery and Victoria and Albert Museum.

http://www.seftonphoto.co.uk/about-sefton/http://www.seftonphoto.co.uk/northerners/

Archetype Image

What contexts could this image be seen?This image will come under the category if documentary photography and therefore will be shown in books and museums in order to inform an audience and tell a story about that particular time.

The advantages of photographing in this style are..I believe photojournalism can be extremely powerful but can prove to be controversial.I like how the image to the left shows a clear contrast between innocence and violence.

Disadvantages of photographing in this style are..Photojournalism can be seen as biased as the photographer could manipulate the scene and what the audience see may not necessary be what is going on at that time.

Things I like about the image are..This is personally one of my favourite images, the contrast of innocence and violence is clear within the photograph. The woman in the image is what is classed as a hippie and therefore the photo was most likely taken in the 1960s, the flower is symbolic of peace which is clearly the opposite to what the guns symbolise.I feel like this particular photo tells a powerful story as the woman is basically campaigning for peace by giving a flower as an offering she is prepared to get close to the danger to attempt to change the opinion of the soldiers.

It is categorised by..A close up photograph usually of just the head and shoulders of a subject. The facial features and expression of a subject is predominant within the image to deal with emotion and mood of the person within the image.

What type of lenses could be

used?

The type of lens that could have been used for these images is…A wide lens is most likely use for portraiture photography if the photographer is close to the subject.

Portraiture

http://thefabweb.com/74965/some-examples-of-creative-and-mind-blowing-portrait-photography/

My personal opinion of this style of imagery is that..I like portraiture photography as I think it can be interesting however it can be extremely hard to make something look unique as the images can often be rather repetitive.

Is this image controlled or manipulated? Explain why..The image is controlled as the subject knows the photo is being taken. All the aspects of image are controlled, the lighting, the pose, hair, make-up all to achieve a specific lookIs this image observational or candid?The image is not observational or candid as the elements that make up the images have been influenced.

Lighting Techniques

The images on the left, the use of lighting frames the face making the subjects best features the darkest – the cheekbones of Twiggy on the top image and the neck and Jaw bone of the man in the bottom image

Post-Production

Does post production take place? Explain why, alongside your justification

Portraiture photography usually is about seeing beauty in the image and therefore post production will most likely take place.The image below may have been originally taken in colour and then change to monochrome during the post production stages.

Photographers in the field..

Dirk Mai

Dirk Mai is an American photographer who is currently working for the magazine Cliché. Dirk Mai has an extremely popular Tumblr page which is where he shares most of his photography.

This style of photography would appear..As Dirk Mai is working for a magazine, his work will be shown in magazines and other print based media sectors.

http://www.dirkmai.com/

Archetype Image

What contexts could this image be seen?Images like the one to the left will most likely be shown in magazines. They will also be used in campaigns for things like makeup, clothing, hair products and skin products to promote an item. Another popular way of showing portraiture is on billboards again for campaigns. I found this particular image by using social media. This image was taken from Tumblr which is a popular image sharing web site

The advantages of photographing in this style are..The photographer can choose from;• The constructionist approach where the

photographer can construct the idea of the photo.• The candid approach where the subject are

unaware they are having their photograph taken and the image will appear to be very natural.

• The environmental approach, this is where more is revealed about the subject as the person will be in their own environment.

Disadvantages of photographing in this style are..Sometimes the images can seem very unnatural as the subject can be aware they are having their photo taken.As portraiture photography is very restricted to facial images, it can get very repetitive and boring.

Things I like about the image are..I like this image because although the female in the photograph has her eyes close, I feel there is still a lot of emotion within her expression.I like how natural the image feels, the woman is not posing as if she knows she is having her photo taken which I like.

It is categorised by..High street studio photography can be anything from wedding photography to portraiture. The images are usually shot with artificial light and will be highly edited in order to get a ‘polished’ look.

What type of lenses could

be used?

The type of lens that could have been used for these images are..Often, a wide lens is used to capture this type of imagery. A telephoto lens can be used to gather more detail within a photograph.

My personal opinion of this style of imagery is that..I feel like high street studio photograph can look extremely fake and I prefer more naturalistic imagery.

High Street Studio

Image control

Is this image controlled or manipulated? Both images to the right are controlled and manipulated in order to get the ‘perfect family’ look.

Is this image observational or candid? As the people who feature in the photographs know they are having their photo taken the images to the right are not observational or candid.

Lighting Techniques

Both the images shown were shot in a studio with a range of artificial lighting to create a mood. It is more than likely that the images will go through post production to made the images look ‘polished’.

Post-Production

Does post production take place? Explain why, alongside your justificationHigh street photography images are often highly edited to create the right look. This type of look often makes the subject of the photography look as best they can and that’s why so much post production takes place.

Photographers in the field..

Jonny Foster

Jonny Foster is the proud owner of Venture Studios which specialises in this type of photography.

This style of photography would appear..Normally, people can book a photography session to take these type of images and therefore they are mainly for personal use to display in households.

Archetype Image

What contexts could this image be seen?Images like the one to the left are mainly for personal use as the photography sessions can be booked and are for displaying in homes. Studio sessions like this can be used for advertisement photography.

The advantages of photographing in this style are..If people want professional looking images, they can book a session and have family portraits taken.

Disadvantages of photographing in this style are..These images can look incredibly staged and fake.

Things I like about the image are..I like the emotion in the image, I feel like the photographer, Jonny Foster, has perfectly captured a genuine happiness radiating from the parents.

It is categorised by…Architectural photography is taking photographs of buildings and structures.

What type of lenses could be used?

The type of lens that could have been used for these images are..Tilt shift lenses are often used with architectural photography. These lenses allow the photographer to go beyond the normal depth of field.It will create perspective from one particular angle and incorporates multiple aspects of a particular thing e.g supports for the bridge –emphasising continuity.

My personal opinion of this style of imagery is that..I like architectural photography as I enjoy seeing the different perspectives created by the camera.

Architectural

Image control

Is this image controlled or manipulated? Explain why..The image is controlled however as the subject matter is a building the photographer can’t really manipulate it too much other than changing the angles.

Is this image observational or candid? Explain why..Again as the subject is a building, the image is not candid.

Lighting Techniques

For the images on the left, the use of..The images use natural, ambient lighting due to the subject matter being outside.

Post-Production

Does post production take place? Explain why, alongside your justificationPost production would have taken place with the image below to make the building's look better than they are if you were to see them in real life.

Photographers in the field..

Anthony Weller

Anthony Weller is a photographers who creates imagery for architects and contractors.

This style of photography would appear…This would be used by designers, people trying to tell a building or people promoting a building.

Archetype Image

What contexts could this image be seen?This image could be shown to promote interior design.

The advantages of photographing in this style are..The images can have distinct styles that make them interesting.

Disadvantages of photographing in this style are..If the photographer tries to be too unique with the imagery, it can prove to look odd and unappealing.

Things I like about the image are..I like the angle of the image and how it shows the leading lines within the photograph.

It is categorised by..Illustration photography is used to inform people about a certain subject.

What type of lenses

could be used?

The type of lens that could have been used for these images are..A wide angle lens can be used for illustration photography however if more detail is wanted within a photograph, a telephoto lens can be used.

Illustration

Image control

Is this image controlled or manipulated? Explain why..This image is set up and therefore controlled as the photographer will take the photograph of what is suppose to be on the cover.

Is this image observational or candid? Explain why..As the subject of the photography is not human, the image is not candid.

Lighting Techniques

For the images on the left, the use of..

Ambient lighting is key for this image as the photograph was taken outdoors.

Post-Production

Does post production taken place? Explain why, alongside your justification

Post production will most likely take place with illustration photography as this type of photography can be used to influence how the reader feels about a certain thing therefore editing the image may change the opinion of the viewer.

Photographers in the field..

Jean Cazals

Jean Cazals is a food photographer who specialises in cook book photography.

This style of photography would appear..To illustrate how the product will look and therefore will appear in cook books.

Archetype Image

What contexts could this image be seen?Images like this will be shown in cook books in order to inform the reader about how a product should look.

The advantages of photographing in this style are..The viewer will have a clear image and therefore a guideline of what they should be aiming at.

Disadvantages of photographing in this style are.People who see this type of image may think they wont be able to create something like that.The imagery depends on the photographers style of photography.

Things I like about the image are…I like the simplistic style of this type of imagery, used to inform.

Fine art photography is an extremely wide genre which often specialises in expressing the artists emotion.

What type of lenses could be used?

The type of lens that could have been used for these images are..For fine art photography, telephoto lenses can be used if the subject is far away from the photographer.

My personal opinion of this style of imagery is that..I like fine art photography because I think you can make your own mind up about what you want to feel about a certain photograph.

Fine Art

Image control

Is this image controlled or manipulated? Explain why..I believe this photo was not controlled or manipulated due to the natural feel of the image.

Is this image observational or candid? Explain why..Personally I think this image is candid and therefore the subject of the image didn’t know her photo was being taken.

Lighting Techniques

For the images on the left, the use of..Natural ambient light was used to take this photograph as the use of artificial lighting was not necessary.

Post-Production

Does post production taken place? Explain why, alongside your justificationPost production most likely took place with the image below, the image could have been taken in colour and the changed into monochrome during post production.There is also a slight vignette towards the top of the image which has been added afterwards.

Photographers in the field..

Scott Mead

Scott Mead is a fine art photographer based in London and New York. His work ranges from landscapes to architecture.

This style of photography would appear..In magazines and exhibitions.They will be on sale and display.

Archetype Image

What contexts could this image be seen?Images like this could be shown in maternity magazines, galleries and exhibitions.

The advantages of photographing in this style are..This style of photography allows the viewer to make up their own mind about how they want to perceive the image.

Disadvantages of photographing in this style are..Personal views can often be taken out of context if people see an image in different ways.

Things I like about the image are..I like the purity of this image. The fact that the woman is naked creates a sense of innocence and a connection with her and her unborn baby.

It is categorised by..Documentary photography is often used to show long term projects with multi-strand narratives.

What type of lenses could be used?

The type of lens that could have been used for these images are..If the photography style is wanting to concentrate on the details within the photograph, a telephoto lens should be used however if they are wanting to capture a lot in a scene, they will use a wide lens.

My personal opinion of this style of imagery is that..I like documentary photography as it is similar to photojournalism but focuses more on long term projects.

Documentary

Image control

Is this image controlled or manipulated? Explain why..I feel like the with documentary photography, the photographer will want to keep the image as pure and as natural as possible.

Is this image observational or candid? Explain why..I think both images are candid photography and are observational as the photographer hasn’t influenced the elements within the images.

Lighting Techniques

For the images on the left, the use of..The lighting in both images are ambient as they are both taken outside with natural daylight.

Post-Production

Does post production take place? Explain why, alongside your justificationI think if there has been post production on this image, it was only slight adjustments. Depending on the age of the image, It could have been taken in colour then edited to be black and white however, I believe the image was taken before colour cameras and definitely before editing software.

Photographers

in the field..

Dirk Mai

I have used Dirk Mai as the example photographer for the portraiture section however I enjoy his documentary photography as well.Mai is an American photographer who has an extremely popular Tumblr page which is where he shares most of his photography and is currently working for the magazine Cliché. Dirk Mai.

This style of photography would appear..Online on websites like Tumblr and in informative magazines.

Archetype Image

What contexts could this image be seen?The image could appear in museums and galleries which show similar images. This particular image is thought provoking and therefore should be shown somewhere where people will be able to really look.

The advantages of photographing in this style are..You are able to get an accurate view of what was happening at the time.The photo wasn’t staged.

Disadvantages of photographing in this style are..People may want to know the story behind the image and if this isn’t available then it could prove to be rather annoying.The photographer may be able to manipulate the scene by only showing a small amount of what is happening.

Things I like about the image are..I like the pure emotion of the image. The image is candid and therefore the subject matter of the image isn’t aware that the photograph is having there photo taken.I like that the viewer has to create a story behind the image as you haven’t been told and therefore the outcome for this emotion can be decided on by the person viewing the image.