PHILIPS

“Sense and Simplicity”By: Sumit Bhatnagar

INTRODUCTION

PROFILE

MISSION & VISION

MARKET VALUE

COMPETITIVE FORCES

INVENTION

INTERNATIONAL TARGETS

EXPANSION IN INDIA MARKETING STRATEGIES

COMPETITIORS IN INDIA

ACHIEVEMENTS

INTRODUCTION

Multinational Dutch electronics company.

Founded in Eindhoven in 1891 by Gerard Philips and his father Frederick.

One of the largest electronics company in the world.

In 2010, its sales were €25.42 billion.

The company employs 119,000 People in more than 60 countries.

PROFILE

Philips is organized in a number of sectors:

* Philips Consumer lifestyle.

* Philips Domestic appliances and personal care.

* Philips Lighting.

* Philips Healthcare.

Chief Executive Officer

Frans van HoutenPresident and Chief Executive Officer of Royal Philips Electronics

MISSION & GOALS

Business portfolio is well positioned in highly attractive markets and geographies to capitalize on global trends.

Comparable sales growth of 4-6%, assuming real GDP growth of 3-4% per annum.

Reported EBITA margins of 10-12% for the Group.

………

• 15-17% Health-care

……….

• 8-10% Consumer Lifestyle

……….

• 80-10% Lighting

MARKET VALUE

According to AEX (Amsterdam Stock Exchange) , the total market

capitalization of Philips in 2010 was €370.8 billion.

The company reported a net sale for € 32.5 billions in 2010 that excludes special items.

COMPETITIVE FORCES

Male Dry Shaving

Power Toothbrush

Mother and Childcare

DVD players and

portables

Drip Filter Coffee

Food Preparation

INVENTIONS

INTERNATIONAL TARGETS

AMERICA

ASIA

EUROPE

OCEANIC

EXPANSION IN INDIA

Started operations in India at KOLKATA (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75.

In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata.

In 1959, a second radio factory is established near PUNE.

In 2008, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries.

In 2011, THE BRAND TRUST REPORT, India Study, has ranked Philips as the 25th most trusted brand in India.

MARKETING STRATEGY

Home Appliances

Home Appliances

Home Appliances

• Entertainment• Kitchenware

• Electronics• Lighting

• Personal care• Healthcare

COMPETITORS IN INDIA

In cr Net Worth (Mar’ 11)

Total Debts (March’11)

Total Liabilities(Mar’11)

Philips 805.10 15.00 820.10

Videocon Ind. 9433.88 11773. 21207.65

Mirc Electronics 266.51 155.45 421.96

Jindal Photo 235.26 0.00 235.26

PG Electroplast 45.33 68.46 113.79

ACHIEVEMENTS

ranking on Google, Yahoo and MSN within 9 months for 3 keyword phrases via SEO & SEM.

Rank first for the following keyword search terms from Q3 2003 to Q2 2007.

Rank first out of 14.6M websites for the term “Wireless LAN Solutions“.

Rank first out of 3.15M websites for the term "Bluetooth Solutions“.

Rank first out of 26.8M websites for the term "USB Solutions.

Thank you!