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Diana Rikasari offers you basic tips on how to utilize your blog as a means of personal branding based on her 3 years experience of blogging.
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By Diana Rikasari © July 2010
My Top 10 Tips:
Personal BrandingThrough Blog
BLOG. 1.
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Blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with
regular entries of commentary, descriptions of events, or other material such as graphics or video.
Source: Wikipedia
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Blog is a way to create the
perception you want people to have about you,
worldwide, at no cost.
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You = BrandYour blog is a means of personal branding.
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?D
IAN
A RI
KASA
RI. 2
010.
HO
W
Who
• Introduce yourself
• Use a strong, distinctive name
• Give readers the feeling what kind of person you are
1.
?areyou
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• Define the purpose of your blog
• Establish an objective
• How will your blog benefit your readers?
2.
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Whatdo you want?
• Content is king!
• Have knowledge on what you’re talking about
• Relate your content to the current
Know
you
r
core
3.
competency
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Know your
• Create a relevant ambience
• Control your use of language
• Customize your layout
4.
audience
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Add a
• Provide personal opinions
• Put a picture of yourself
• Inject jargons that is so “you”
• Insert humor
5.
personal touch
LOL
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Create positive vibe6.
Because people want to be happy & inspired
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Cultivate
• Use stories - ours and theirs
• Let them have their say
• Build trust
7.
Thanks!
interactionWhat do
you think?
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Often use words that people usually google up
when searching for a topic you’re blogging
about
10.
Keywords are key.8.
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Ensure easy access9.
• Share your blog link in other social media applications
• Use friendly layouts that can be opened through computers, laptop and smartphones
• Have your own business card!
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consistent!
10.
Be• Stick with your purpose and objective
• Blog frequently because people like the idea of having something to consume regularly
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Happy blogging!
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