Upload
optimalresumecom
View
4
Download
0
Embed Size (px)
DESCRIPTION
Using social networking sites for job searching and personal branding
Citation preview
Personal Branding 101
Essential keys to the digital job search
Why you need to use Web 2.0
• Scary stats– Fewer jobs + more grads and laid off workers – More competition
• It’s a Google world– Just like you Google a company, they Google you
Utilizing Web 2.0
• Create a profile and they will come. NOT.• You need a strategy.
Personal Branding
• Managing the way others see you – perception = truth. You are now a product.
• How do you want to be known?
Personal Branding Process
• Discover – this is the hard part• Create• Communicate• Maintain
This is our focus
Discovering your brand
• How do you want to be known?– What’s your passion?– How do your friends describe you?
• Eventually, your brand will become your “unique value proposition”
Brand Attributes
Also add human!
My “brand”
• Not sure what kind of job I want, but I’m best when I can be strategic, efficient and creative
I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
Creating your brand
• Infuse your brand into everything– Resume– Cover letter– Business card– Portfolio
Take your brand online
• LinkedIn (must have)• Twitter (strongly recommend)• Faceboo (optional)• website/blog (optional)
You can use online to show off your work and become a thought leader or just have a web presence
• Facebook + resume • Recruiters are here, you should be too (plus,
it’s a Google entry)• Tone = professional, but personal
Optimizing LinkedIn
• Custom url (linked.com/kellygiles)• Have a (professional) picture! • Craft a smart, succinct first-person summary• Use personal connection requests• Give and ask for recommendations• Other: groups, networking, promotion,
research (people and companies)
Example: My LinkedIn
Personal invite: include where/how you know the person
Summary: some variation of your brand statement
Custom URL: ideally, will have same extension for all accounts
Picture: head shot (color is probably better)
Advanced Options
• Research, networking and groups – help you communicate your brand
• Go to LinkedIn!
• Microblogging (140 characters max)• Recruiters are here, and so are CEOs• Let’s you communicate your brand • Tone = friendly, personable and helpful
Optimizing Twitter
• Twitter handle• Website• Bio• Picture• Background• Follow people• Engage and tweet useful information
Golden Rule
• Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twitter or LinkedIn.
Resources
• Personal personalbrandingblog.com• Follow personal branding and social media
experts on TwitterBranding/Careers
@danschawbel@sweetcareers@dailycareertips
Social Media@mashable@Twitter_Tips
Kelly Giles, Social Media [email protected]