Sustainable Sustainable Action Plan Action Plan

• People lived in 350 hectare area of Travellers Krakatoa Nirwana Resort comes from mix ethnics

• Lampung tradition and culture is only preserve and acknowledge by the origin people of Lampung

• Cross-ethnics marriage is common thing in Kalianda

• Each area that is concentrated with a certain ethic has it own philosophy in behavior and tradition

Stretched on a 350-hectare land, TravellerS Krakatoa Nirwana Resort is enclosed by abundant coconut trees, a characteristic of the region. Its most prominent features include coral and white sand beaches facing the Sunda Straits.

This beachfront resort lies strategically between Bakauheni, the main ferry port of Sumatera, and Bandar Lampung, the capital of Lampung Province

Villages surrounding in 350 hectare of TravellerS Krakatoa Nirwana Resort

Merak : 390 people Muing : 280 people Lambua : 420 people Karingin : 615 people

Livelihood 90 % : Agriculture 10% : Trade

Poverty

569 householder lives below poverty line

In the 350 hectare area of TravellerS Krakatoa Nirwana Resort lies agriculture potential such as…

Corn

Coconut

Cassava

Padi

Banana

Cocoa

Potential role of the resort: 1.Development and promotion of the area for

cultural2.Responsible eco tourism (sustainable tourism

development or CSR) as a strategy.

“Sustainable tourism development as a means to plan a comprehensive CSR program of Bakrieland and Travelers Resort and can take the lead in Lampung and set standards for proper tourism planning”

45% of all travelers feel that opportunities to take guided tours of local historic sites and neighborhoods will help preserve cultural identity and sustain local communities .

Source: NatGeo

In 2010 the average occupancy in the hotel is 29% or 7701 rooms ( lowest 16% March- highest 56% July) out of 36 villas and 40 rooms available. Total number of guests in 2010 was 15541.

Corporate and group travelers scored highest, 1682 and 1634 rooms respectively, followed by MICE 1333; lowest segment was from Travel agents 88. FIT direct booking and walk in guest were 826 and 669 respectively. The majority of customers are domestic from Jakarta.

Travelers information on the web about the resort and the area is very poor and hard to get by, the resort it self Is not well listed. Information about the resort and area are not available at Travel agencies. ( www.travellers-knr.com and www.krakatoa-nirwana.com).

The tours and activities advertised and presently offered are activities that can be found on any beach , leisure and mass tourist destination.

Sustainable industrial development

Sustainable Tourism Development

Restaurant managementLeisure StudiesMarketingTravel Logistic

ManagementFinance and Employee

SupervisionHospitality Environmental

Management

Sustainable Community Development

Training and Business Centre : handicraft, art and culture, tourism, fishery and agriculture Island Development

Disaster management, Library, Handicraft, Medicinal herbs, Fishery, and Agriculture, Environment management

Alternative Energy- Solar energy, Bio

Fuel, Wind EnergyWater & waste

managementOrganic Food Farm

and PharmacyMangrove Forest

Reservation

50% of all travelers believe that use of energy efficient lighting, heating and air conditioning systems will help preserve natural resources . . .

46% of all travelers feel that

travel companies should use natural cleaning products in order to help protect the environment

In any sustainable tourism venture “the destination, people, environment are the product and the assets ” and in order to measure the potential benefits that the enterprise would generate

Tour & Travel Information Center

- Unique destination information

- Culture and heritage travel places

- Island hopping & Diving Center

Business Center- Business opportunities- Skilled human resources- Applicative business and

information bank

Kalianda

Sebuku

Sebesi

Bandar Lampung

“Word of mouth drives choice”

– 70% of word of mouth conversations have an impact on brand purchase (37% buy it/try it, 24% consider it, 9% avoid purchase based on WOM) (Keller Fay)

BECAUSE….

What Do we do?

1st year 2nd year 3rd year 4th year 5th year

Start program : Eco Tourism Resort

Start program : Travellers Tourism Center

Start program : Marine Education Boat

Start program : Non Formal Education Center

Program expansion to other regions in Sumatera

Sustainability Program

‘Congrats your plan works!’

Coming years

Sustainable and community based eco tourism can be a vehicle for the conservation of the natural habitat and culture and at the same time it creates and enhance economic activities (spin offs) that will benefit both the local community and visitors. ( triple bottom line- People , planet and Profit )

To identify the potential opportunities and the challenges of tourism (development) in South Lampung with primary focus on the Travellers KRN in Kalianda district and the necessary to increase the numbers of visitors to the hotel and the area .

We see a potential role the resort can play in the development and promotion of the area for cultural and responsible eco tourism

“Developing an ecotourism operation on the 350 hectares Bakrieland starting with the resort itself and would certainly benefit the resort , the experience of the visitors and the community as a whole ( through training and learning) . It would bring in green building – low carbon-energy efficient technologies, alternative energy, sanitation, water and waste management, organic farming methods - food processing and production, hospitality and destination management and expertise, and responsible ecotourism development principles”

Muriel YdoSustainable tourism consultant START - towards Sustainable Tourism And Responsible Travel

Program ImplementationsBy growing organic food and medicinal herbs the

resort could create a ‘kitchen’ and ‘pharmacy’ based on local produce and knowledge and reinvigorate and promote south Lampung specialties and the use of natural medicine

Drink water production, integrated with waste water treatment recycling and recovery.

Additional green technologies such as solar- wind-bio fuel - biomass- compost-organic fertilizer- hydro energy

Building on these individual elements the resort could become a fully integrated venture and responsible eco tourism resort .It would enhance the image of Bakrieland without too much effort. It would become an example for the world how a destination can be managed and planned in a sustainable way and be profitable at the same time. It would prove that energy and resources can be delivered without destroying the environment and making it a closed loop venture: from cradle to cradle. It would be recognized and attract dignitaries, experts and International organizations such as WWF, CI, Coral Reef Alliance, Sustainable Travel

Kompas.com, 21 April 2011

Wisata Bahari Lampung Belum Dikembangkan

According to Dr. Endang Linirin as lecture in marine biology – Lampung University said that are many beautiful places in the bottom of the Lampung sea where it has many uniqueness and beauty to offer.

Such place like Merak Belantung where you can find beautiful coral reefs and sea rocks

- What makes a tourist decide to go to your destination?

- Who are they?- How many of them?- Who qualifies? Why?- What are their main sources

of information?- What do they care about?

What’s in it for them?- What do they talk about?- What booking methods do

they use?- How to contact/intercept

them?

Bring to life the culture of the destination through cultural immersion experiences

Feature experience divers and tour guide whom expertise in South Sumatera territory

Guests enjoy authentic foods, drink and music from the destination to further enhance the travel experience

Travel and tour operator displays Capitalizing on the Travellers

Krakatoa Nirwana Resort brand to heighten awareness and visitation to destination

Provide comprehensive information about the outdoor activities in Travellers KNR and tourism destination, culture & art, flora and fauna in South Lampung

Provide service excellence to improve the amount of costumer satisfaction

Outreach and Promote Travellers KNR and South Lampung tourism destination globally through exhibitions and enhance partnership

Awareness of Travellers KNR & South Lampung for International market

The main attractions and places of interest for travelers in Lampung

Krakatau, Sebuku, Sebesi, Raja Basa Kalianda district- South Lampung Regency

Way Kambas National Park East and Central Lampung regencies

Pugung Raharjo( archilogical site) East Lampung Regency Museum/Taman Wisata Bandar Lampung South Lampung

Regency Pasir Putih South Lampung Regency Kiluan Bay Pesawaran Regency Sumber Jaya ,Archeological site West Lampung Regency Tanjung Setia- KRUI ( surfing) West Lampung Regency Ranau Lake West Lampung Regency Bukit Barisan National Park West Lampung Regency

Environmental Education Program Marine education boat is focus and directed to form a pro behavioral changes to conservation. Therefore, children are the long-term target if we want to discuss issues of conservation behavior change for the availability of natural resources in a sustainable manner. Example : Kalabia Marine education boat

FacilitiesThe ship is enough big to accommodate one

class of children. Every three days there is a maximum of 30 students can participate in it. In it, provided a means of learning, equipped with two small boats that can be used by the kids to go snorkeling and reach the mangrove forest area. In addition, in the ship there is also a library and audio and video equipment for the purpose of learning center

Sail destination : small island with human population

Rumah Belajar Miyara Kalianda is a non profit learning center focus on improvement of social life through the education aspect, to carry out various activities and social activities.

Vision : Sustainable education for all people of Kalianda through excellence in non formal education and with the goal for increase employability and independency

Mission :• To provide better welfare through soft skill development in

Kalianda• To motivate and empowerment for all people involved in this

program• To create sense of belonging for Lampung art and culture

through training and field activities• Contribute in government programs by providing certificate

for non formal education• Improving the life of the people in Kalianda

No

English

Computer

Tourism Art - culture

Agriculture

Fishery Handicraft

1 Basic English

Basic tutorial

Basic Tour Guiding

Folklore Basic farming & Irrigation system

Marine Biota

Sewing

2 English for teaching

Creative design

Local tourism destination

Traditional Dance

Livestock production systems

Budidaya Perairan Bahari

Pottery

3 English for business

Product design

How to make travel package

Lampung Language

Production practices

Budidaya perairan air tawar

Jewelry & Lampung Craft

4 English for tourism

Product co-creation

Guiding Technique

Lampung heritage

Processing, distribution and marketing

Processing, distribution and marketing

Marketing Management

Group AAge : 35 >> upSocial Class : Middle lowOccupation : AllGender : Male & Female

Group CAge : 12 >> 17Social class : Middle lowOccupation : drop out

students & active students

Group BAge : 17 >> 35Social class : Middle lowOccupation : students – Small

unit community activities

Group DAge : AnySocial class : Middle lowOccupation : Unemployed

Computer lab (2)Class room (5) Language lab (1)

Sewing lab (1) Handicraft lab (1) Lampung art & culture lab (1)

Farming fields (2) Fishery ponds (1)

Eco Packaging lab (1) Travel & tour lab (1)

Meeting room (2) Library (1) 50 seat’s hall (1)

Art & Culture center (1) Rumah Belajar – Mini Shop Musholla

“People of Kalianda need guidance and training to develop their ability and soft skill. Rumah Belajar Miyara Kalianda provide the needs with the support of government, industries and academician it will provide a sustainable education and deliver the best for the economy, social and culture of the people..”

Once we get out into the world – and let the world in to visit us – we will see how we are all so similar,

yet somehow not the same