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The Impact of Our Clicks
By: Pedro Torres-‐Basanta Photo Source: Flickr, The Night Lights of Planet Earth, by “NASA/GSFC”
Everything that we do online is
permanent
Photo Source: Flickr, Infinity, by “Mike.Horrocks”
And, sometimes,
not so
worth it
Photo Source: Flickr, …Sad, by “ZeiLaenger.at”
Online, your reputation
precedes you1 Photo Source: Flickr, Shadow, by “pwjamro”
remembers everything we’ve
searched, and when”2
-‐Viktor Mayer-‐Schönberger
Photo Source: Flickr, One Poppy, by “Jon BunUng”
uncontrolled heterogeneous documents”3
The Web: “A vast collection of completely
Photo Source: Flickr, Lío, by “Tico @TicoAlien38Prod”
“the permanent memory bank of the Web increasingly means there are no second
chances”4
But we need to be careful about each of our online actions:
Photo Source: Flickr, USB, by “Nogran s.r.o.”
So, what is the real value of all of this
permanent activity?
Is it really
worth it? Photo Source: Flickr, The Galaxy, by “Tommy@chau”
Sometimes, online campaigns obtain the unachievable.
#BellLet’sTalk has raised over $6.000.000 for mental health6
Photo Source: Flickr, mental-‐wellness-‐091221-‐F-‐ZU607-‐004, by “MilitaryHealth”
However, clicktivism does not always
show results
“If you want to have an
impact, a click is not enough”7 Photo Source: Flickr, Aikido Impact, by “HoangP”
To be effective,
online activism must be
backed with real world activism
Photo Source: Flickr, ***…, by “San Gye”
Amongst others, Kony
2012 is an example of
Slacktivism8
Slacktivism: the concept that social media users are confused into thinking their tweets,
likes or shares can make a difference8.
Photo Source: Flickr, KONY 2012, by “Daniel Lobo”
Photo Source: Flickr, Arado, by “Raul Luna”
Like-farming: Trying to attract followers to a particular Facebook
page through exploitation or deception9 What many fail to realise is
that there is a specific motivation to these sorts of posts that implore likes and
shares, and it has
nothing to do with
compassion
Only 25% of the people learning
about causes online followed through
and made changes to their lives10
Photo Source: Flickr, Quarter, by “Andy Rogers”
Are these issues applicable to
crowdfunding?
Photo Source: Flickr, grullas de papel, by “Manuel”
The majority of Crowdfunding campaigns fail, with most commercial ventures hosted on the
web platforms never shipping a product to market11
Photo Source: Flickr, Varada en la arena, by “Basiliebich”
Funding goals are missed for such
reasons as unclear aims
and a lack of attainable
objectives11
Photo Source: Flickr, Blue (casi tristeza), by “kubi”
More than 62% of the KickStarter campaigns have
failed12
Photo Source: Flickr, Barriers, by “Alexander Svensson”
And some of the ones that have
succeeded are… special
Someone once received $55.000 to make a potato salad12
Photo Source: Flickr, Potatoes, by “Renoir Gaither”
In conclusion, people have to be extremely conscious about their
online activity as it is permanent
And most of the time, not so efficient
Photo Source: Flickr, Tecnologia y Medio Ambiente, by “Félicité Noinville”
So if you truly want to have an impact on society, its
current issues and innovation opportunities, be active on social media AND in real
life
Photo Source: Flickr, Happy, by “Hernàn Piñera”
References
1 -‐ Harvard Business Review. (2012). It’s Not a Job Search, It’s a Permanent Campaign. [online] Available at: hrps://hbr.org/2012/03/its-‐not-‐a-‐job-‐search-‐its-‐a-‐p/ [Accessed 1 Jun. 2016]. 2 -‐ Anas, A. (2013). Pos8ng Remorse: Dele8ng isn’t Permanent on the Internet. [online] Princeton University Press Blog. Available at: hrp://blog.press.princeton.edu/2013/05/01/posUng-‐remorse-‐deleUng-‐isnt-‐permanent-‐on-‐the-‐internet/ [Accessed 1 Jun. 2016]. 3 -‐ Powles, J. and Chaparro, E. (2015). How Google determined our right to be forgoCen. [online] the Guardian. Available at: hrps://www.theguardian.com/technology/2015/feb/18/the-‐right-‐be-‐forgoren-‐google-‐search [Accessed 1 Jun. 2016]. 4 -‐ NyUmes.com. (2016). The Web Means the End of ForgeIng -‐ NYTimes.com. [online] Available at: hrp://www.nyUmes.com/2010/07/25/magazine/25privacy-‐t2.html?pagewanted=all&_r=0 [Accessed 1 Jun. 2016]. 5 -‐ Letstalk.bell.ca. (2016). Bell Let’s Talk. [online] Available at: hrp://letstalk.bell.ca/en/ [Accessed 1 Jun. 2016]. 6 -‐ inc., C. (2015). A click is not enough to have impact on world. [online] canoe.com. Available at: hrp://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html [Accessed 1 Jun. 2016].
Photo Source: Flickr, Fuente, by “Yon Mora”
References
7 -‐ Fox, Z. (2013). 'Kony 2012' One Year Later: Success or Failure?. [online] Mashable. Available at: hrp://mashable.com/2013/03/05/kony-‐2012-‐retrospecUve/#SBxdaVc4M8qG [Accessed 1 Jun. 2016]. 8 -‐ Charles, C. (2016). The truth about "1 Like = 1 Prayer" posts on Facebook -‐ TechExplained.net. [online] TechExplained.net. Available at: hrp://techexplained.net/the-‐truth-‐about-‐1-‐like-‐1-‐prayer-‐posts-‐on-‐facebook/ [Accessed 1 Jun. 2016]. 9 -‐ Lewis, M. and Reporter, B. (2016). Majority of Kickstarter campaigns fail despite high-‐profile successes like Vanhawks | Toronto Star. [online] thestar.com. Available at: hrps://www.thestar.com/business/2016/05/02/majority-‐of-‐kickstarter-‐campaigns-‐fail-‐despite-‐high-‐profile-‐successes-‐like-‐vanhawks.html [Accessed 1 Jun. 2016]. 10 – Matrix, S. (2016). Module 4: Social Good (slide 13). [Accessed 1 Jun. 2016]. 11 -‐ Kickstarter.com. (2016). Kickstarter Stats — Kickstarter. [online] Available at: hrps://www.kickstarter.com/help/stats [Accessed 1 Jun. 2016]. 12 -‐ Kickstarter. (2014). Potato Salad. [online] Available at: hrps://www.kickstarter.com/projects/zackdangerbrown/potato-‐salad/descripUon [Accessed 1 Jun. 2016].
Photo Source: Flickr, Fuente, by “Yon Mora”
