IMAGE: Diane Durand | Alphachimp Studio Inc. | www.alphachimp.com | @alphachimp |

Josh ClarkThat super distracted stereotype who’s texting in one hand, sending an email on his iPad with the other, and balancing a latte on top of his head while driving doesn’t really exist. Yet too often we design for these mythical mobile users, creating mobile apps and websites as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop doppelgangers.

“Tapworthy” author Josh Clark will grab his best tweed jacket and join us at Paramore University to explain the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths. Josh will also break down how, when and where to use mobile apps, why there’s no such thing as the mobile web, and why the future is about services, not apps.

Debunking Mobile Myths

IMAGE: Diane Durand | Alphachimp Studio Inc. | www.alphachimp.com | @alphachimp |

David C BakerDavid Baker will join us again to share his observations on what’s happening in in-house marketing departments around the world. Is the body count rising or falling? If you work for one of them, how do you build respect through your company - and how does this change what you need from an agency or development company?

David Baker is a Principal at Recourses.com and, in our experience, the most straight-talking guy around. Want to know what he thinks? Just stand near him.

David is the author of 3 books, an international speaker and the smartest guy I know. His work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc., Forbes, CBS Business Network, MarketingProfs, and BusinessWeek. He also speaks at places like Harvard and TedX.

In-House Marketing Departments

IMAGE: Diane Durand | Alphachimp Studio Inc. | www.alphachimp.com | @alphachimp |

Leslie CamachoIt’s time to stop burying all that content you just spent weeks on in the knowledge coffin that is your CMS. We have to rethink and redefine what “Content Management System” means.

Is its purpose just to manage your content? No. The truth is that all major CMS systems are proficient at managing content. The real question is this: Can your CMS bring life to customers and the community at large?

Leslie Camacho, CEO of EllisLab, will join us at PU to look behind the code and reveal what makes a CMS effective, efficient, and right for your business. No more dirt naps. Let’s let our content live.

Avoiding the Knowledge Coffin