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Paper : Mass Communication and Media
Prepared by: Chudasama Pratipalsinh V
Roll No. : 13
P.G Enrolment NO. : PG12101020
Seat NO. : 11330013
Sem : 3
Email id : [email protected]
Submitted to:Smt. S.B. Gardi
Department of EnglishMaharaja Krishnakumarsinhji
Bhavnagar UniversityBhavnagar
(Gujarat – India)
Prepared by: Devendra A Joshi
Roll No. : 06
P.G Enrolment NO. : PG12101009
Seat NO. : 11340006
Sem : 4
Email id : [email protected]
Email Id : [email protected]
• Creative expression
• Tractions of mass media
• Information, education, films
• Widely popular
• Audit visual nature
• Power for social influence
• Society has participated in the activity
According to Jovett & Linton,
“Obviously there is still Something unique and
Inherently appealing about
Going to the movies.”
o Social institution of movie
o Society and movies
o The factors contributing to the dramatic
changes
Psychological impact
The extent of reality
Film is far great ening
Television or any other medium
Genre of film
for example, Comedy and hilarious movie
Social or tragic movies
Talks of cinema
Two Major forms,
Known by people
Commercial Cinema
Art Cinema
Primary aims
Entertainment to the people
Popular cinema star system, high budget,
abundance of music, song and dance
People for example,
Films like Vaqt, Sholay, Muqhadar ka
sikkandar, Hum apke hain kaun
Commercial Cinema
Realistic and relevant
Parallel cinema, Alternative Cinema or New wave
Cinema
Educationists and sociologist
The film as educational
Hardly any academic systematic, Scientific studies
The film in India
Films helps in shopping personal and social attitude
Art Cinema
