- 1.Social MediaInnovative Solutions For Social ChangeDr. Pamela
B. Rutledge Media Psychology Research Center@mediapsychology
#apasocialmediaAmerican Psychological Association Annual
ConventionAugust 6, 2011 #apasocialmedia
2. #apasocialmedia 3. #apasocialmedia 4. #apasocialmedia 5.
#apasocialmedia 6. Overview: Social Media Structural changes
Psychological impact Four types of change1. Organizational2.
Crowd-sourced3. Spontaneous4. Entrepreneurial#apasocialmedia 7.
Communications Model: Few to Few#apasocialmedia 8. Mass Media
Model: One to Many#apasocialmedia 9. Network Model: Many to
Many#apasocialmedia 10. What is social media?#apasocialmedia 11.
#apasocialmedia 12. Interactive Information OrganizersMultiple
applications Information searches Folksonomy/Tagging Blogs Wikis
Social NetworkingSimilar properties Participatory Interactive
Connected Constantly changing #apasocialmedia 13. Structural Impact
of Social Networks Interactive - On-Demand - Asynchronous - Wide
Access#apasocialmedia 14. We expect to participate, beheard,
collaborate, and connect.By doing so, we increase our ourempathy,
our social capital, and our efficacybeliefs.Psychological Impact of
Social Networks #apasocialmedia 15. individuals can make a
difference #apasocialmedia 16. Self-efficacy shortensthe gap
between individual and collective agency #apasocialmedia 17. Access
is Power#apasocialmedia 18. The Power is AccessThink Mobile
#apasocialmedia 19. Mobile Penetration: 76%
Worldwide#apasocialmedia 20. #apasocialmedia 21. Social Change1.
Organizational 3. Spontaneous2. Crowd-sourced4. Entrepreneurial
#apasocialmedia 22. OrganizationsUsing Social Technologies
#apasocialmedia 23. Manobi Development FoundationInformation for
Farmers#apasocialmedia 24. Birth Registration #apasocialmedia 25.
The Red Cross Human face oforganization Central information hubfor
resources and shelters Real-time news duringdisasters
Communityshowsupport #apasocialmedia 26. Texting
Donations#apasocialmedia 27. Donating through Social Gaming
#apasocialmedia 28. Blogging Contest #apasocialmedia 29. Mobile
Literacy in India #apasocialmedia 30. Mobile
Literacy#apasocialmedia 31. Mobile Language Learning
#apasocialmedia 32. Texting Healthcare: Text4baby#apasocialmedia
33. CrowdsourcingSocial Change#apasocialmedia 34. Advocacy through
Gaming#apasocialmedia 35. Building Playgrounds #apasocialmedia 36.
Micro-Volunteerism #apasocialmedia 37. Peer-to-Peer Micro-Lending
#apasocialmedia 38. Kiva Lending Opportunities #apasocialmedia 39.
Ushahidi: User Sourced Data Visualization #apasocialmedia 40.
Social Media andSpontaneous Social Change #apasocialmedia 41. It
Gets Better #apasocialmedia 42. Protests Go Viral on YouTube
#apasocialmedia 43. Egypt: Social Media Accelerant Mass
organizingtools Shaping thenarrative Pressure
onWashington#apasocialmedia 44. Social Change ThroughSocial
Entrepreneurship #apasocialmedia 45. Ovi Life Tools #apasocialmedia
46. #apasocialmedia 47. #apasocialmedia 48. #apasocialmedia 49.
Social Media: Dual Pathways of Influence Social technology provides
new and innovativeopportunities for extending reach and
tailoringrelevance The use of social media shifts assumptions
towardagency and self-determination that facilitatesbehavioral
change and long-term adoption Social TechnologyBehavioral MediaUse
ChangeTailoring#apasocialmedia 50. Thank you Dr. Pamela B.
RutledgeDirector, Media Psychology Research Center@mediapsychology
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