PRESENTATION ON NESTLE BRAND

INTRODUCTION• It was founded in 1867 by Henry Nestle in

Switzerland.• Peter Brabeck Letmathe,an Australian businessman is

the chairman of Nestle group.• Paul Bulcke, a Belgian businessman is the present

CEO of nestle group.• Mr.Suresh Narayanan is the present Chairman and

Managing Director of Nestle India Limited.

NESTLE INDIA –OVERVIEW

Product Width consists of four product lines.1.Milk Products 2.Beverages3.Prepared Dishes and Cooking Aids4.Chocolates and Confectionaries.

MILK PRODUCTS AND NUTRITION

• Nestle EVEREADY Dairy Whitener.• Nestle EVEREADY Ghee.• Nestle Milk.• Nestle Dahi.• Nestle NESLAC.• Nestle MILKMAID.• Nestle Creamy Vanilla and many more…..

BEVERAGES• NESCAFE CLASSIC.• NESCAFE ICED TEA.• NESCAFE CAPPUCINO.• NESCAFE 3in1.• NESCAFE SUNRISE Premium.• NESCAFE SUNRISE Special and many

more……

PREPARED DISHES AND COOKING AIDS

• MAGGI 2-MINUTE Noodles.• MAGGI CUPPA MANIA.• MAGGI Sauces.• MAGGI Healthy Soups.• MAGGI Pichkoo.• MAGGI Masala-ae-Magic and many more….

CHOCOLATES AND CONFECTIONARIES

• NESTLE KIT KAT.• NESTLE MUNCH.• POLO.• NESTLE MILKYBAR.• NESTLE Eclairs.• NESTLE BAR ONE and many more….

SOCIAL RESPONSIBILITY• Nestle is the largest food company in the world.But,

more important to them is to be the world’s leading food company.• Goals met by nestle are Eradicate extreme Poverty and Hunger Achieve Universal Primary Education

NESTLE BUSINESS PRINCIPLES

At Nestle , it is called as creating share value• Nutrition ,Health and Wellness• Quality Assurance and Product Safety• Consumer Communication• Human Rights in our business activities• Safety and Health at work• Supplier and Customer relationships• Environmental sustainability• Water

MARKETING OBJECTIVES AND PERFORMANCE

• To understand changing lifestyle of India.• To provide Taste , Nutrition , Health and

Wellness through their product offerings.• To increase their market share by 21% in

instant coffee market.• To increase their export by 15%.

NESTLE’S CURRENT POSITION

• Strong sales , operating cash flow and returns to shareholders.

• Continued momentum, but with volatile currency values and raw material prices.

• Consumer confidence shaky,but balanced by emerging markets.

• Focus on functional goods with higher margin,which means increased spending in R&D.

MARKET POSITIONING MAP OF NESTLE

SWOT ANALYSIS

• STRENGTHS1. Brand Name2. Production Innovation3. Research and Development4. Market share 5. Low cost• WEAKNESS1. Less consumer reach in few areas

2. Supply chain 3. Money market• OPPORTUNITIES1. Market Expansion2. Product Offerings• THREATS1. International Marketing Standards2. Changing Consumer Trends3. Competition

NESTLE BRANDSBillionaire brands contribute 75% of sales• Baby Foods• Bottled Water• Cereals• Chocolates and Confectionary• Coffee• Dairy• Drinks• Healthcare Nutrition• Food Services• Ice Cream• Pet Care• Sports Nutrition• Wealth Management

NESTLE Vs CADBURY

Taste Price Pakaging and Quantity analysis between Nestle and Cadbury

PRESENTED by

T.MOUNASRIROLL NO:1204-15-684-050

S.SOUJANYAROLL NO:1204-15-684-026

BBM 2ND YEAR

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