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TABLE OF CONTENTS
1. Summary
2.Brief History
3.Biodata of business
4.Comparative of the business
5. Further improvement
6.Final analysis
Summary-Wedding is a once in a lifetime ocassion.-From this assignment we have choosen bridal studio as ourtopic. -Bridal studio's income does not soley rely on weddingphotoshooting,they also provides family and also graduationphotoshooting.-Micasa Bridal Studio and Eft Signature Studio. -Increased our knowledged about what bridal studio actually does.
Brief History- First wedding registration 1920s
- Invented by a department store owner
- Diamond wedding ring invented through a marketing campaign
- Wedding dress was introduced when world war 2-military morale
Business Biodata
Name: -Micasa Bridal Studio
Location: -No4, Jalan SS2/75, 47300 Petaling Jaya
Selangor.
No. of branches:-3 branches in total. -1 in Cheras and another 2 in SS2
No. of employees & their job scope:-20 employees.-Photographers, makeup artist, graphicdesigners.
Poducts & service sold:-Wedding packages, photoshooting
When is the company founded andwho are the founders:-Founded by Tom.-Year1998
Motive to start this business:-Interest. -Like to see wonderful couple havetheir wedding.
Who are your customers and theestimated curent number ofcustomers?(e.g . Age group. etc)-Age between 17-40 years old.-Around 60-80 projects for this month.
What are the business recentdevelopment?-Bring in more different styles ofwedding gowns-Photoshop skills
Comparative analysis of the businesses' competitive traits
No of competitors in their respectivegeographical markets: -More than 30 shops in SS2 area.
Brief bio of each business topcompetitors:- Enya Mareine & Casamia.- Good photoshooting skill.- Award winning.- Amazing location.
How do you compete with yourcompetitors, in terms ofpricing, advertising and productvariety?-British style,nature & bliss of art.-Price is at middle range fromRM2000-RM7000. -Bridal exhibitions. -Wedding suits, site decorations.
Obstacles faced by new businesses who wish to enter this market, it is (easy/difficult) and why.
-Difficult to enter the market.
-Big capital.
-Outstanding shops in the same area.
Justify the nature of the market for your
business.
-Partnership
Business Biodata Name: -Eft Signature Studio
Location: - No 73, Jalan SS2/72, 47300Petaling Jaya, Selangor
No. of branches:-2 branches in total. -one in and another one in SS2
No. of employees & their job scope:-5 employees.-Photographers, makeup artist,salesman,shop assistant.
Poducts & service sold:-Pre-wedding photoshooting, actualday photoshooting,cinematography &gowns.
When is the company founded andwho are the founders:-Founded by Jim.-Founded in 2005.
Motive to start this business:-Interested in fashion design &wedding industry.
Who are your customers and theestimated curent number ofcustomers?(e.g . Agegroup. etc)-Age between 20-40 years old.-30 projects for this month.
What are the business recentdevelopment?-Improvement in the editing skills
Comparative analysis of the businesses' competitive traits
No of competitors in their respectivegeographical markets: -Almost 30 shops in SS2 area.
Brief bio of each business topcompetitors:- Enya Mareine, MOCO Bridal Studio& Keep Gallery.- Good photoshooting skills.- Award winning.
How do you compete with yourcompetitors, in terms ofpricing, advertising and
productvariety?-Art work.-Wedding package provided.-Reasonable prices.
Obstacles faced by new businesses who wish to enter this market, it is (easy/difficult) and why.-Easy to enter the market.-New technology.
Justify the nature of the market for yourbusiness.-Partnership-Started by two friends.
Similarity & Difference
Name of Business
Micasa Bridal House
Similarity
Difference
-Their shop applies nature & british style of concept in thier business.
-Their price range from RM2000 to RM7000, which is at middle range.
- Well-mannered employees.
-Their shop's strength focus at art work & wedding package.
- Reasonable price.
-Employees are lack of experience.
-Convinient parking area. - Inconvinient parking.
- Own theme to attract customers.- Medias are used to promote their shop.
Eft Signature Studio
Further Improvement
- More carpark needed.
- Environment of the shop.
- Language ability of the
employee.
- Service provided.
- Cleaniless of the shop.
Final Analysis Micasa Bridal Studio -Better compared to Eft Signature Studio.-Shop area is more spacious.-Professional employees.-Employees can speak different dialects.Eft Signature Studio-clean & tidy environment.-Unconvinient parking space.-Less employee.Conclusion:Micasa Bridal Studio is better than Eft Signature Studio