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OpenBookingMeta-Search for Destinations
Pascal Gebert
Zermatt Tourism, Switzerland
www.zermatt.ch
ENTER 2015 Destination Focus
2.1 Mio overnights
2.4 Mio unique visitorson zermatt.ch
3.2 Mio CHF marketing budget
Zermatt – Matterhorn: Facts 2014
OpenBookingDestination Meta-Search
Something like… but for a destination
Background
The rise of global booking engines makes it difficult for local suppliers (hotels and apartments) to provide their availabilities in the market. Owners of hotels and apartments must decide on a booking system in which they maintain their availabilities. Zermatt Tourism faced the problem that several reservation systems should be integrated in his website.
OpenBooking is open to all service providers and there is no competitive interest over existing booking systems.
Best practice: Destination Meta-Search
Why ?
Market share DMO in 2013: 2.5%
Why not a Destination Managment System?
(Best) availability
participation of localstakeholders
Best practice: Destination Meta-Search
Advantage
• Best availabilty
• Independence from DMS System and booking engines
Challenge
• Technology and interfaces
• Quality of data
Bookings - turnover difference 2013/2014
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
May June July August September October November December
Best practice: Destination Meta-Search
Q & A
whitepaper: http://bit.ly/openBooking
www.openbooking.ch (in german)
www.zermatt.ch
